Alida Announces Efrem Ainsley as New CEO

Alida, the leader in community-centered experience research, today announced that Efrem Ainsley has been appointed as Chief Executive Officer, effective immediately. Ainsley succeeds Ross Wainwright who recently stepped down. 

“I am honored to step into this position working with our very talented team to defend our leadership position as the best experience research provider on the market,” said Ainsley. . 

Ainsley joined Alida in early 2020 as Chief Financial Officer and most recently served as its Chief Operating Officer. Having over 20 years of experience as a software executive, Ainsley was previously CEO of ScribbleLive, which was acquired by Rock Content in late 2019. Prior to that, Ainsley was CFO and COO for Exinda and PlateSpin., and Vice President of Finance with Open Text Corporation, one of Canada’s largest software companies.

In 2024, Alida plans to continue its focus as the leading community-centered experience research provider, particularly scaling its strategies tied to helping its customers better their product innovation and user experience processes by infusing the voices of end users. 

Wainwright served as Chief Executive Officer for four years and played a pivotal role in leading the organization through its transformation into the customer experience market. During his tenure, Alida saw consistent year-over-year growth through tumultuous market conditions, focusing on an aggressive innovation agenda that would uplevel its presence as a major industry player.

“I am thankful to our incredible team and all their hard work throughout the years and will look forward to supporting a smooth transition as Efrem takes the helm,” said Wainwright. “I will continue to be an evangelist, investor, shareholder and enduring supporter of Alida.”

“We thank Ross for his leadership during an exciting era for the company and have tremendous confidence in Efrem as he takes the reins at this important time in Alida’s history,” said Phil Deck, Alida’s Chairman of the Board of Directors. “The Board is excited about the 2024 strategic plan with an emphasis on innovation, vertical-focused growth, and the continued delivery of exceptional value for its customers.”  


About Alida

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. That’s why Alida created its Community-centered experience research platform—a comprehensive CX solution powered by a highly-engaged, verified, always-on community of your most engaged customers. Leading brands like Warner Bros. Discovery, Adobe, lululemon and LinkedIn turn their customer truth into action with customer feedback powered by the Alida platform.  

Learn more about Alida at and @alidaTXM.

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