Consumer-insights company Numerator is close to a deal to move its headquarters from Willis Tower to the redeveloped upper floors of the historic property.
As Toronto-based real estate firm Brookfield Properties continues converting the top six floors of the Loop landmark into offices, it is in advanced talks with Chicago-based consumer-insights company Numerator to move its headquarters there, according to sources familiar with negotiations.
Numerator is close to leasing about 60,000 square feet in the building, where it would move its home office after its lease for around 50,000 square feet at Willis Tower expires late next year.
Numerator tracks purchasing behavior and can provide data to retailers, for example, on when and where consumers buy things. The company this year had about 1,500 employees total, with around 250 in Chicago.
Numerator is poised to leave a building in Willis Tower that is going through a rebirth of its own. Private-equity giant Blackstone has had a lot of success luring tenants to the city’s tallest skyscraper as it spends well north of half a billion dollars on a renovation and addition to the tower’s lower floors.