Annex Cloud Loyalty Solution Named in Report by Independent Research Firm

Annex Cloud, a global, enterprise technical solutions provider of advanced personalized and experiential customer retention software and loyalty management solutions, today announced that it received the highest scores possible in 15 criteria in The Forrester Wave™: Loyalty Solutions, Q2 2021, including: loyalty management, user experience, execution and innovation roadmap, company performance, and integration and partnerships.

Through its comprehensive Loyalty Experience Platform, today Annex Cloud offers one of the industry’s broadest portfolio of customer loyalty and retention capabilities designed to fit the unique requirements and scale of diverse enterprise organizations worldwide. Fueled by wide adoption, Annex Cloud has experienced significant growth over a short period of time. With deployments in over 50 countries, enterprise brands leverage Annex Cloud’s technology, strategic expertise and expansive partner ecosystem to design and deliver hyper-personalized customer experiences at every digital touchpoint.

“Annex Cloud’s technology stands out particularly with personalization and customer analytics – making it easy for users to take advantage of predictive models and see how campaigns impact behavior,” The Forrester Wave™: Loyalty Solutions, Q2 2021 report stated.

“Our success in the space has been recognized by Forrester Research, it’s an honor,” said Al Lalani, Co-Founder & Chief Strategist, Annex Cloud. “We believe this recognition speaks to our unique ability to empower brands to better understand their customers, anticipate their next move and to personalize and deliver the best experience of the brand at every interaction.”

In its analysis of Annex Cloud, Forrester also stated that “all of the customer reference interviews we conducted cited Annex Cloud as a great partner, calling out its listening skills and advocacy. One client stated, ’We feel like it has our best interest in mind as we work together.’ Another said, ’If I were to work for another company, I would want to work there. It seems to have a good working relationship with its internal teams.’”

“Annex Cloud strives to offer “fast and frictionless” loyalty technology that is modular, extensible, and scalable. Its tech-centric vision is supported by separate execution and innovation roadmaps, a large partnership network, and a portal where users can easily access pre-built integrations,” the report stated.
“We are also humbled by the praise and respect we have earned from our clients and partner community,” said Lalani. “Without them none of this would be possible.”

About Annex Cloud

For over 10 years, Annex Cloud has been the worldwide leader in technology and service solutions that transform customer loyalty experiences for organizations, extending valued customer engagements, ultimately making beloved brands. Powered by the comprehensive and scalable Loyalty Experience Platform™ solution suite, Annex Cloud customers capture and use zero and first party data to seamlessly deliver hyper-personalized experiences across the entire customer journey – from awareness to purchase to retention, loyalty and advocacy. Supporting its global enterprise clients, Annex Cloud has offices in the US, Germany and India. The company is recognized by industry respected organizations and integrates with over 100 market-leading technologies. Discover more at

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