Alida Appoints Nicolas Darveau-Garneau to Board of Directors

Alida, a leader in Total Experience Management (TXM), today announced the appointment of Nicolas Darveau-Garneau to its Board of Directors. 

A strong entrepreneurial spirit coupled with a passion for tech has made Darveau-Garneau a fierce business leader in the tech space for over 25 years. In his role as Chief Evangelist at Google, Darveau-Garneau oversees 65 global evangelists to help guide some of the company’s largest advertisers in improving their profitability and optimizing their marketing investment. With extensive experience in tech leadership, Darveau-Garneau brings an inspired energy to the Alida Board of Directors as the company continues to grow its presence in the global Customer Experience Management (CXM) market. Darveau-Garneau is also on the board of directors of the Toronto Stock Exchange and Industrial Alliance Group.

“We’re very excited to have Nick joining our leadership team,” said Ross Wainwright, CEO of Alida. “As a powerful and innovative leader in the global tech space, we look forward to working together to push forward a strong growth agenda that will cement Alida as an undeniable force in the CXM market. In addition to his extensive expertise, Nick exudes Alida’s bold spirit and passion for innovation. We are proud to have him join us on our Board of Directors.”

Previous to Google, Darveau-Garneau has been a major player in co-founding several tech companies and has also advised numerous companies. Along with his passion for tech and innovation, Darveau-Garneau also invests his time in helping shape the bright minds of tomorrow as a guest lecturer at Kellogg’s Northwestern School of Business.

”I’m excited to join Alida’s board and incredible management team,” said Darveau-Garneau. “Alida’s great products help companies understand and delight customers, win market share, and increase NPS and customer lifetime value. When a company creates this much value for its customers, it’s going to go places”

“Nick brings boundless tech expertise and knowledge to the Board,” said Philip C. Deck, Chairman of the Alida Board of Directors. “His entrepreneurial and strategic mindset will be invaluable as the Alida team continues to steadily move forward on our expansion in CXM. We’re thrilled to welcome Nick to support Alida’s ongoing strategic direction.”

About Alida

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. Alida created Alida TXM (Total Experience Management) to fuse the voice of customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, Toyota, and J. Crew choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships.

Follow us at and engage with us on social media @alidaCXM.

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