How brands can leverage the Discount Shopper mentality to deliver cross-category results.
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color_scheme=”dark-accent-skin” style=”filled” width=”inline” shape=”round” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_button][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][bt_bb_column width=”1/3″ align=”left” vertical_align=”middle” animation=”no_animation” padding=”normal” background_image=”” inner_background_image=”” lazy_load=”no” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_text]Co-presented by
[/bt_bb_text][/bt_bb_column][bt_bb_column width=”1/3″][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_image lazy_load=”no” image=”2702″ size=”medium” image_height=”” shape=”square” align=”left” caption=”” url=”” target=”_self” hover_style=”simple” content_display=”always” content_background_color=”” content_background_opacity=”” content_align=”middle” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_image][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][/bt_bb_row][/bt_bb_section][bt_bb_section layout=”boxed_1200″ show_sticky=”show-top” show_previous_posts=”show” force_posts_show=”default” order_by=”default” border=”default” top_spacing=”medium” bottom_spacing=”medium” full_screen=”” vertical_align=”top” color_scheme=”gray-background” background_color=”” background_image=”” background_overlay=”” parallax=”” parallax_offset=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” category_filter=”reviews” post_format_filter=”” taxonomy_filter=”tag:beaches” author_filter=”” date_filter=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_row column_gap=”40″ responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_column width=”1/4″ align=”left” vertical_align=”top” animation=”fade_in” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no”][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_text]WEBINAR
Wednesday, October 30 @ 11:00 am EST
[/bt_bb_text][bt_bb_separator top_spacing=”” bottom_spacing=”small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][bt_bb_column width=”3/4″ align=”left” vertical_align=”top” animation=”fade_in” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no”][bt_bb_text]What is it about discount retail shopping that creates “frenzy”?
Why do they shop, on average, 2x-3x more frequently than other shoppers? Why does the same shopper who buys kitchenware also frequently cross the aisle and purchase menswear in the same trip? Discount retail shoppers are a unique breed and are the driving force behind some of the most successful retail efforts in the country right now.
Based on the co-authored research paper by the same name, Fluent’s Michael Fisher, Ed.D., and Mike Giambattista of TheCustomer dig deep into the data and the psyche of the discount shopper to reveal their unique motivations, tendencies – and specific pathways to engaging them.
Using Fluent’s proprietary database of over 175 Million Americans, the research polled shoppers to attempt to uncover what makes them tick, or more importantly, what motivates their purchase behavior. What the data revealed was at once eye-opening and, as it turns out, very useful in engaging them.
Join us, Wednesday, October 30th at 11am EST for an engaging discussion packed with useful insight, recommendations, and specific strategies for engagement.
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toward a consumer-first focus.”” subheadline=”” html_tag=”h1″ align=”inherit” dash=”none” color_scheme=”” color=”” font=”inherit” font_size=”” font_weight=”light” url=”” target=”_self” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” size=”extralarge” supertitle_position=””][/bt_bb_headline][bt_bb_separator top_spacing=”” bottom_spacing=”medium” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_button text=”REGISTER” icon=”” icon_position=”left” url=”https://zoom.us/webinar/register/WN_0kr4KFRpRxuPttKc_pBi3A” target=”_self” align=”inherit” size=”medium” color_scheme=”dark-accent-skin” style=”filled” width=”inline” shape=”round” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_button][/bt_bb_column][/bt_bb_row][bt_bb_row][bt_bb_column width=”1/1″ align=”left” vertical_align=”top” animation=”fade_in” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_content_slider arrows_style=”filled” arrows_size=”small” show_dots=”hide” height=”keep-height” animation=”slide” slides_to_show=”4″ gap=”small” auto_play=”4000″ responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_single_article_slider_item title_size=”small” h_tag=”h2″ heading_weight=”inherit” image_position=”background-center” image_base_size=”small” image_hover=”zoom” show_poster=”hide” show_categories=”no” show_author=”no” show_date=”no” show_excrept=”no” show_comments=”no” show_readingtime=”no” show_viewcount=”no” show_rating=”no” show_postformat=”show-title-left” readmore_button_style=”default” items=”8″ background_overlay=”dark_gradient_from_bottom” top_spacing=”large” bottom_spacing=”small” readmore_text=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_single_article_slider_item][/bt_bb_content_slider][/bt_bb_column][/bt_bb_row][/bt_bb_section][bt_bb_section layout=”boxed_1200″ lazy_load=”yes” show_video_on_mobile=”” show_sticky=”show-top” show_previous_posts=”show” force_posts_show=”default” order_by=”default” border=”default” top_spacing=”large” bottom_spacing=”large” full_screen=”” vertical_align=”middle” color_scheme=”” background_color=”” background_image=”” background_overlay=”” parallax=”” parallax_offset=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” category_filter=”” post_format_filter=”” taxonomy_filter=”” author_filter=”” date_filter=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_row][bt_bb_column width=”1/2″][bt_bb_text]
Michael Fisher, Ed.D. is President of Fluent Dialog.
Michael brings over 25 years of experience in organizational transformation through research, education, and revenue growth. Michael is driving Fluent Dialog’s simplified orchestration model coordinating digital services, communication strategies creative services, and audience development to deliver desired outcomes and meaningful engagements across the entire customer’s lifecycle, including acquisition, retention, and loyalty.
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Mike Giambattista is Publisher of TheCustomer.
For more than 20 years Mike has been helping organizations build brands, voice and marketshare. As former CEO of Rankster, a digital marketing agency, Mike led and guided market growth for a diverse portfolio of Fortune 500’s, international non-profit agencies, healthcare enterprises and media/publishing companies. As Publisher of TheCustomer, Mike is driving the vision to create a platform that covers and informs the entire customer-insight marketspace.
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