A review of the 25-year Brand Keys Customer Loyalty Engagement Index database – the world’s largest and most-continuous database of predictive brand loyalty tracking metrics – provides predictive insights into consumer brand behavior, identifying where loyalty has come from and where it’s going.
[/bt_bb_text][bt_bb_separator top_spacing=”” bottom_spacing=”normal” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][bt_bb_column width=”1/6″ align=”center%$%%$%%$%%$%” vertical_align=”middle” animation=”no_animation” padding=”double%$%%$%%$%%$%” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”rgba(221,183,55,0.78)” opacity=”0.9″ responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no” order=”0%$%%$%%$%%$%” color_scheme=”” inner_color_scheme=”” width_lg=”1/4″ width_md=”1/2″ width_sm=”1/2″ width_xs=”1/1″][bt_bb_separator top_spacing=”” bottom_spacing=”medium” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_service icon=”fontawesome_f0a6″ title=”” text=”Consumer expectations continue to rise faster than brands keep up.
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Decision-making is more emotional than at any other time in history.
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Owning brand values has superceded brand differentiation.
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Presented by
[/bt_bb_text][/bt_bb_column][bt_bb_column width=”1/3″][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_image lazy_load=”no” image=”14357″ size=”medium” image_height=”” shape=”square” align=”left%$%%$%%$%%$%” caption=”” url=”” target=”_self” hover_style=”simple” content_display=”always” content_background_color=”” content_background_opacity=”” content_align=”middle” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” animation=”no_animation”][/bt_bb_image][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][/bt_bb_row][/bt_bb_section][bt_bb_section layout=”boxed_1600″ show_sticky=”show-top” show_previous_posts=”show” force_posts_show=”default” order_by=”default” border=”default” top_spacing=”medium%$%%$%%$%%$%” bottom_spacing=”medium%$%%$%%$%%$%” full_screen=”” vertical_align=”top” color_scheme=”gray-background” background_color=”” background_image=”” background_overlay=”” parallax=”” parallax_offset=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” category_filter=”reviews” post_format_filter=”” taxonomy_filter=”tag:beaches” author_filter=”” date_filter=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”yes” show_video_on_mobile=”” animation=”no_animation”][bt_bb_row column_gap=”40″ responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_column width=”1/3″ align=”left” vertical_align=”top” animation=”fade_in” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no” width_lg=”1/3″ width_md=”1/1″ width_sm=”1/1″ width_xs=”1/1″][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_text]Insights From a 25-Year Study of Brand Loyalty
[/bt_bb_text][bt_bb_separator top_spacing=”” bottom_spacing=”small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_image lazy_load=”no” image=”14328″ size=”full” image_height=”” shape=”square” align=”inherit%$%%$%%$%%$%” caption=”” url=”” target=”_self” hover_style=”simple” content_display=”always” content_background_color=”” content_background_opacity=”” content_align=”middle” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” animation=”no_animation”][/bt_bb_image][/bt_bb_column][bt_bb_column width=”2/3″ width_lg=”2/3″ width_md=”1/1″ width_sm=”1/1″ width_xs=”1/1″ order=”0%$%%$%%$%%$%” lazy_load=”yes” align=”left%$%%$%%$%%$%” vertical_align=”top” padding=”100%$%%$%%$%%$%” background_image=”” inner_background_image=”” color_scheme=”” inner_color_scheme=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” animation=”no_animation” el_id=”” el_class=”” el_style=””][bt_bb_headline supertitle_position=”outside” font_subset=”latin,latin-ext” superheadline=”” headline=”Brand Keys’ “25 Year Roadmap to Brand Loyalty” is packed with insights from a long history of studying consumer / brand relationships – and expectations – and provides a clearly lit path for brands moving forward. ” subheadline=”” html_tag=”h3″ align=”inherit%$%%$%%$%%$%” dash=”none” color_scheme=”” color=”” font=”inherit” font_size=”” font_weight=”” superheadline_font_weight=”” subheadline_font_weight=”” url=”” target=”_self” responsive=”” publish_datetime=”” expiry_datetime=”” animation=”no_animation” el_id=”” el_class=”” el_style=”” size=”inherit%$%%$%%$%%$%”][/bt_bb_headline][bt_bb_separator top_spacing=”normal%$%%$%%$%%$%” bottom_spacing=”%$%%$%%$%%$%” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” animation=”no_animation” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_text]By now everyone can safely assume that Covid, and its attendant restrictions, changed the course of consumer history. The way we (as customers) thought, felt and ultimately purchased was changed inalterably as the pandemic wore on – and into our psyches.
But take a deeper look at how, what, when and where we exercised our wallets before then and you can start to see clues as to how we were about to transform. Take a further look back and you begin to see trendlines that would never have been visible otherwise.
- A review of the 25-year Brand Keys Customer Loyalty Engagement Index database – the world’s largest and most-continuous database of predictive brand loyalty tracking metrics – provides predictive insights into consumer brand behavior, identifying where loyalty has come from and where it’s going.
- The 4.3 million respondent database identified predictive loyalty guidelines, critical to brand success, a marketing imperative given today’s economics of customer loyalty.
- The database provides an understanding of how and when loyalty will occur in individual categories and sectors.