Xtremepush Secures $33m

Xtremepush, the Irish-owned multi-channel customer engagement platform, has raised $33 million in growth capital to accelerate its global expansion.

Xtremepush enables its global client base to drive revenue and enhance customer experiences through personalised, data-driven communications across all digital channels.

The Dublin-headquartered SaaS company will double its workforce to 140 people in Ireland and overseas over the next 12 months, creating new roles across all divisions, including software and DevOps, sales and marketing, finance and operations.

Xtremepush has undergone continual growth year-on-year since its launch in 2014 and already employs 70 people in Ireland, the UK, Central and Eastern Europe, and at its recently opened US headquarters in New York State.

The company’s $33 million cash raise includes equity funding from Grafton Capital, a London-based growth investor in leading European technology companies, alongside a refinanced debt facility.

Tommy Kearns, CEO and Co-Founder of Xtremepush, said:

“This investment validates and recognises the calibre of our technology, our people, and the ambitious global growth plans we have for the company. It will allow us to move ahead with our expansion in overseas markets, including North America, the Middle East and Asia. Xtremepush is now in hyper-growth mode. We want to scale quickly in all of these markets, both organically and through strategic acquisitions.”

Kearns established Xtremepush in 2014 with CTO and Co-Founder, Kevin Collins and the company has since built up a global client base across multiple verticals, including banking, retail and e-commerce, travel and transport, hospitality, publishing and media, and sports betting and gaming.

Uniquely, Xtremepush’s comprehensive tech stack offers a single, unified platform for customer engagement, personalisation and data. Offering mobile-first, multichannel customer experiences, its platform enables brands to acquire new customers and communicate more effectively with existing customers through automated, real-time and relevant messaging.

Kevin Collins, Chief Technology Officer and Co-Founder of Xtremepush, said:

“This significant investment by Grafton Capital not only represents a cash injection, but also gives us access to their vast knowledge and experience in the growth stage development of SaaS companies. This announcement is also very good news for the tech sector here in Ireland. It underscores our ability to compete internationally and to attract large global capital partners for digital enterprise services that are among the best in the world.”

Founded in 2014, Grafton Capital has invested over £130 million in leading European software and technology companies and has recently exited SportPursuit and sold Softomotive to Microsoft Inc in 2020. It typically invests between £5 million and £20 million in categories including software, data and analytics, online platforms or marketplaces. Its capital is invested to fund the next phase of growth, to provide founder liquidity, or to provide an exit for legacy shareholders.

Grafton Capital will own a minority stake in the Dublin-headquartered Xtremepush and Edward Barroll Brown, Managing Partner of Grafton Capital, who led this investment, has joined the Board of Directors.

Edward Barroll Brown said: “Xtremepush has a first-rate team that have developed an excellent product and built an impressive suite of global customers. Having delivered profitable organic growth to date, we are thrilled to have been selected as the first external investor, and our investment will allow the business to accelerate its growth globally.

We believe that Xtremepush is well positioned to grow as more and more businesses need to get smarter about how they engage their customers across multiple channels, whilst managing first-party data and privacy requirements in a fast-changing digital marketing environment.”

Xtremepush initially established itself beyond Ireland, building a presence in the British market, and more recently has developed global reach.

Xtremepush was a 2020 Deloitte Fast 50 Winner and was recognised internationally as a “Challenger” in the prestigious 2020 Gartner Magic Quadrant for Mobile Marketing Platforms. Xtremepush also topped the Customer Experience category at the 2020 Deloitte Financial Services Innovation Awards, as well as Marketing Services Provider of Year at the SBC (Sports Betting Community) Awards.

FOR MEDIA INFORMATION

Sharon Bannerton

Managing Director, BANNERTON

Direct: + 353 1 5311000 | Mobile: + 353 87 673 1100 | Email: [email protected]

About Xtremepush

Xtremepush is a world-leading customer engagement, personalisation and data platform. It is purpose-built for delivering mobile-first, multichannel customer experiences. The company owns its entire technology, end-to-end, supporting a single customer view, with ‘One Platform’ to serve all marketing needs. Xtremepush offers deep data capabilities, making it a go-to multichannel marketing hub for enterprise brands. Its platform helps brands to acquire new customers and communicate more effectively with existing ones through automated, real-time, relevant messaging. Clients include Bank of Ireland, AIB, McDonald’s, INM Plc, RTE, Dublin Airport Authority (DAA), Big Bus Tours, Wowcher, LiveScore, Oddschecker, Paddy Power Betfair and more. Xtremepush currently employs 70 people in Ireland, the UK, the US, Ukraine, Lithuania, Turkey, Poland, the Czech Republic and Romania.

About Grafton Capital

Grafton Capital is a private equity firm focused on investment in growth stage, tech-enabled companies. Its capital is invested to fund the next phase of growth, to provide founder liquidity or to provide an exit for legacy shareholders. Since 2014, Grafton Capital has invested over £130 million, typically investing £5 million to £20 million in providers of business software, data and analytics, online platforms or marketplaces. Notable recent transactions include the sale to Microsoft of Softomotive, a robotic process automation (RPA) provider, in May 2020, and the growth buyout of Third Financial, a leading Fintech provider to wealth managers, in October 2020.

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