Why Your Mickey Mouse Marketing Tactics Aren’t Working
The new reality is that businesses need to see their customers as a segment of one. The more that marketers try to blend customers into demographic generalizations or shared data affinities, the less personal their interactions become.
August 14, 2019
4 minute read
The only way to adequately protect consumer data is to understand the intentions and motivations of its end users and design data privacy policies with their interests in mind.
January 24, 2020
Many organizations fall into a common trap when approaching data and digital projects. They’ve not asked themselves two key questions, ‘Why are we doing this? And what exactly are we hoping to transform?’.
November 17, 2021