Insight into the leading indicators that form a clear – and historically accurate – view of what’s ahead for 5 key categories:
• Airlines
• Banks
• Online Payment Services
• Online Retailers
• Retail – Apparel
[/bt_bb_text][bt_bb_separator top_spacing=”” bottom_spacing=”normal” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][bt_bb_column width=”1/6″ align=”center” vertical_align=”middle” animation=”no_animation” padding=”double” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”#00177b” opacity=”0.9″ responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no”][bt_bb_separator top_spacing=”” bottom_spacing=”medium” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_service icon=”business_f11c” title=”Big winners and losers in each category” text=”” url=”#” target=”_self” align=”inherit” size=”xlarge” color_scheme=”dark-accent-skin” style=”borderless” shape=”circle” responsive=”” publish_datetime=”” 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shape=”circle” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_service][bt_bb_separator top_spacing=”” bottom_spacing=”medium” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][bt_bb_column width=”1/6″ align=”center” vertical_align=”middle” animation=”no_animation” padding=”double” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”#00177b” opacity=”0.9″ responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no”][bt_bb_separator top_spacing=”” bottom_spacing=”medium” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_service icon=”business_f170″ title=”What can brands do to capitalize on the gaps?” text=”” url=”#” target=”_self” align=”inherit” size=”xlarge” color_scheme=”dark-accent-skin” style=”borderless” shape=”circle” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_service][bt_bb_separator top_spacing=”” bottom_spacing=”medium” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][/bt_bb_row][bt_bb_row][bt_bb_column lazy_load=”yes” width=”1/1″][/bt_bb_column][/bt_bb_row][/bt_bb_section][bt_bb_section layout=”boxed_1200″ top_spacing=”” bottom_spacing=”extra_small” full_screen=”” vertical_align=”top” color_scheme=”” background_color=”” background_image=”” background_overlay=”” parallax=”” parallax_offset=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” el_id=”” el_class=”” el_style=”” publish_datetime=”” expiry_datetime=”” category_filter=”travel-guides” show_sticky=”show-in-list” author_filter=”” show_previous_posts=”hide” taxonomy_filter=”” order_by=”default” post_format_filter=”” force_posts_show=”default” border=”default” date_filter=”” lazy_load=”no” show_video_on_mobile=””][bt_bb_row column_gap=”15″ responsive=”” el_id=”” el_class=”” el_style=”” publish_datetime=”” expiry_datetime=””][bt_bb_column width=”1/3″ align=”center” vertical_align=”middle” animation=”no_animation” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” el_id=”” el_class=”” el_style=”” lazy_load=”no” publish_datetime=”” expiry_datetime=””][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_button 0=”0=”0=”0=”0=”0=”1=”href=”“#report-signup“”>Get””””””” 1=”1=”1=”1=”1=”1=”2=”it”””””””” text=”REGISTER FOR AN EARLY COPY” icon=”” icon_position=”left” target=”_self” align=”inherit” size=”medium” color_scheme=”dark-accent-skin” style=”filled” width=”inline” shape=”round” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” url=”#report-signup”][/bt_bb_button][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][bt_bb_column width=”1/3″ align=”left” vertical_align=”middle” animation=”no_animation” padding=”normal” background_image=”” inner_background_image=”” lazy_load=”no” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_text]
Co-presented by
[/bt_bb_text][/bt_bb_column][bt_bb_column width=”1/3″][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_image lazy_load=”no” image=”3819″ size=”medium” image_height=”” shape=”square” align=”left” caption=”” url=”” target=”_self” hover_style=”simple” content_display=”always” content_background_color=”” content_background_opacity=”” content_align=”middle” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_image][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][/bt_bb_row][/bt_bb_section][bt_bb_section layout=”boxed_1200″ show_sticky=”show-top” show_previous_posts=”show” force_posts_show=”default” order_by=”default” border=”default” top_spacing=”medium” bottom_spacing=”medium” full_screen=”” vertical_align=”top” color_scheme=”gray-background” background_color=”” background_image=”” background_overlay=”” parallax=”” parallax_offset=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” category_filter=”reviews” post_format_filter=”” taxonomy_filter=”tag:beaches” author_filter=”” date_filter=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_row column_gap=”40″ responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_column width=”1/4″ align=”left” vertical_align=”top” animation=”fade_in” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no”][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_text]REPORT
Scheduled for General Release January, 2020
[/bt_bb_text][bt_bb_separator top_spacing=”” bottom_spacing=”small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_image lazy_load=”no” image=”3870″ size=”full” image_height=”” shape=”square” align=”inherit” caption=”” url=”” target=”_self” hover_style=”simple” content_display=”always” content_background_color=”” content_background_opacity=”” content_align=”middle” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_image][/bt_bb_column][bt_bb_column width=”3/4″ align=”left” vertical_align=”top” animation=”fade_in” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no”][bt_bb_text]Brand Keys and TheCustomer to Provide Brands a Behaviorally-Based, Predictive View of How Consumers Will Buy in 2020
Chosen from 100 categories that Brand Keys has tracked, analyzed, and scored for 25 years, this data provides an index of the drivers that affect consumer preference and behavior, which, over time, have been proven to be accurate predictors of brand success.
“Nowhere in the marketing world can brands get access to 1.25 million emotional/psychological consumer brand assessments,” noted Robert Passikoff, Brand Keys CEO. “Brand imagery and emotional engagement are two different things. In a world driven more by emotion decision-making than rational category aspects, our assessment allow us to measure and predict consumer behavior – how consumers are going to buy in your category.”
The upcoming White Paper How Consumers Will Buy In 2020, will detail the psychological drivers for these consumer preferences that predict the movement of brands within those categories and the reasons why. The resulting picture will give marketers a roadmap for the coming year with guideposts to help build successful brand strategies.
Giambattista and Passikoff will present the findings of the research in a series of strategic “chats” with industry groups, retailers, agencies and marketers next January and February. Pre-release interviews are now being scheduled.
[/bt_bb_text][/bt_bb_column][/bt_bb_row][bt_bb_row][bt_bb_column width=”1/1″ align=”left” vertical_align=”top” animation=”fade_in” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_single_article gap=”25″ title_size=”small” h_tag=”h2″ image_position=”top” image_format=”horizontal-rectangle-3×2″ show_categories=”supertitle” show_author=”no” show_date=”no” show_excrept=”no” show_comments=”no” show_readingtime=”no” show_viewcount=”no” show_postformat=”show-media” columns=”3″ rows=”1″ color_scheme=”light-gray-background” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” image_base_size=”large” show_rating=”subtitle” readmore_text=”” custom_height=”” heading_weight=”normal” image_hover=”zoom” image_lazy_load=”no”][/bt_bb_single_article][/bt_bb_column][/bt_bb_row][/bt_bb_section][bt_bb_section layout=”boxed_1200″ show_sticky=”show-top” show_previous_posts=”show” force_posts_show=”default” order_by=”default” border=”default” top_spacing=”large” bottom_spacing=”large” full_screen=”” vertical_align=”top” color_scheme=”dark-skin” background_color=”” background_image=”2733″ background_overlay=”dark_solid” parallax=”0.6″ parallax_offset=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” category_filter=”” post_format_filter=”post-format-video, post-format-audio” taxonomy_filter=”” author_filter=”” date_filter=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no” show_video_on_mobile=””][bt_bb_row][bt_bb_column width=”1/1″ align=”center” vertical_align=”top” animation=”fade_in” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_headline font_subset=”latin,latin-ext” superheadline=”” headline=”“The Brand Keys assessments have been shown to correlate with consumer behavior in the marketplace at the 0.80+ level. That’s hard to beat.”” subheadline=”” html_tag=”h1″ align=”inherit” dash=”none” color_scheme=”” color=”” font=”inherit” font_size=”” font_weight=”light” url=”” target=”_self” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” size=”extralarge” supertitle_position=””][/bt_bb_headline][bt_bb_separator top_spacing=”” bottom_spacing=”medium” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_button text=”REGISTER FOR YOUR EARLY COPY” icon=”” icon_position=”left” url=”#report-signup” target=”_self” align=”inherit” size=”medium” color_scheme=”dark-accent-skin” style=”filled” width=”inline” shape=”round” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_button][bt_bb_button text=”SCHEDULE A PRE-RELEASE INTERVIEW” icon=”” icon_position=”left” url=”https://thecustomer.net/contact/” target=”_self” align=”inherit” size=”medium” color_scheme=”dark-accent-skin” style=”filled” width=”inline” shape=”round” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_button][/bt_bb_column][/bt_bb_row][bt_bb_row][bt_bb_column width=”1/1″ align=”left” vertical_align=”top” animation=”fade_in” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_content_slider arrows_style=”filled” arrows_size=”small” show_dots=”hide” height=”keep-height” animation=”slide” slides_to_show=”4″ gap=”small” auto_play=”4000″ responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_single_article_slider_item title_size=”small” h_tag=”h2″ heading_weight=”inherit” image_position=”background-center” image_base_size=”small” image_hover=”zoom” show_poster=”hide” show_categories=”no” show_author=”no” show_date=”no” show_excrept=”no” show_comments=”no” show_readingtime=”no” show_viewcount=”no” show_rating=”no” show_postformat=”show-title-left” readmore_button_style=”default” items=”8″ background_overlay=”dark_gradient_from_bottom” top_spacing=”large” bottom_spacing=”small” readmore_text=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_single_article_slider_item][/bt_bb_content_slider][/bt_bb_column][/bt_bb_row][/bt_bb_section][bt_bb_section layout=”boxed_1200″ lazy_load=”yes” show_video_on_mobile=”” show_sticky=”show-top” show_previous_posts=”show” force_posts_show=”default” order_by=”default” border=”default” top_spacing=”large” bottom_spacing=”large” full_screen=”” vertical_align=”middle” color_scheme=”” background_color=”” background_image=”” background_overlay=”” parallax=”” parallax_offset=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” category_filter=”” post_format_filter=”” taxonomy_filter=”” author_filter=”” date_filter=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_row][bt_bb_column width=”1/2″][bt_bb_text]
Robert Passikoff is Founder & President of Brand Keys.
As an Integrated Brand Strategist and Market Researcher, he has created 7 validated predictive customer engagement tools with virtually 100% test-retest reliability used to drive B2C, B2B, and BDC global and multinational brand communications and campaigns.
Robert has received several awards for research innovation including the prestigious Gold Ogilvy Award and is the author of 3 marketing and branding books including the best-seller, Predicting Market Success.
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Mike Giambattista is Publisher of TheCustomer.
For more than 20 years Mike has been helping organizations build brands, voice and marketshare. As former CEO of Rankster, a digital marketing agency, Mike led and guided market growth for a diverse portfolio of Fortune 500’s, international non-profit agencies, healthcare enterprises and media/publishing companies.
As Publisher of TheCustomer, Mike is driving the vision to create a platform that covers and informs the entire customer-engagement marketspace.
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