customer valuation

TheCustomer Council

Building a brand’s customer base has been dramatically challenged by the tech revolution.  AdTech, MarTech and Retail Tech advance relentlessly, helping us serve customers the way they want–and they want a lot.   The COVID pandemic accelerated this development, resulting in a more complex, hybrid model of buying behavior:  Buy at retail, buy online and pick up, and buy online for delivery.  New best practices and insights emerge daily.  

Our mission is to help customer engagement executives manage all this, and to help tech execs serve them better. TheCustomer Council will address for you:

What’s Going On? What Should We Be Thinking and Doing About It?

Each week we review the latest developments across the entire CX and UX spectrum, from analytics to AI, from insights at all touchpoints to the latest in customer behavioral research.  We identify the most pressing issues to present and discuss.  And, as experienced practitioners of the art and science of customer engagement, we also deliver recommendations on effective actions.  All marketers are overwhelmed these days, on all fronts. TheCustomer Council is here to help.  We bring ideas to help you manage your business for profitable growth. We are forming a community of best practices in this unique space, bringing together brand executives and the technology and service providers who support them.  Join us.  

George Wiedemann was founder and CEO of Grey Direct for 21 consecutive years of worldwide growth; CEO of pioneer Silicon Valley email platform Responsys; and CEO of The DRUM Agency. He is founder and CEO of Relationshipping Consulting, focusing on bringing efficiencies to large-scale enterprises through deep budgetary analysis and process alignment. George is also a frequent contributor to TheCustomer.
Ruth P. Stevens consults on customer acquisition and retention, specializing in B2B markets. She advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth also teaches marketing at business schools in the U.S. and abroad.
Robert Passikoff is an integrated brand strategist and market researcher and founder and CEO of Brand Keys. He has received several awards for market research innovation including the Gold Ogilvy Award and is the author of 3 marketing and branding books including The Certainty Principle, and the best-seller, Predicting Market Success. Robert is also a frequent contributor to TheCustomer.
David Berkowitz is the founder of the Serial Marketer consultancy and the 3,000-member Serial Marketers community. Prior roles include leading marketing and strategy for omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally.
An award-winning editorial leader who has covered CX and marketing for the majority of her career, Ginger Conlon is thought leadership director at Genesys and co-host of its Tech Talks in 20 podcast and CX Green Room livestream show. Additionally, she serves on the Environmental Defense Fund’s Digital Advisory Council. In her prior roles as chief editor of Direct Marketing News, 1to1, and CRM magazines, she set the editorial strategy, which led to increased readership, engagement, and revenue.