Building a brand’s customer base has been dramatically challenged by the tech revolution. AdTech, MarTech and Retail Tech advance relentlessly, helping us serve customers the way they want–and they want a lot. The COVID pandemic accelerated this development, resulting in a more complex, hybrid model of buying behavior: Buy at retail, buy online and pick up, and buy online for delivery. New best practices and insights emerge daily.
Our mission is to help customer engagement executives manage all this, and to help tech execs serve them better. TheCustomer Council will address for you:
What’s Going On? What Should We Be Thinking and Doing About It?
Each week we review the latest developments across the entire CX and UX spectrum, from analytics to AI, from insights at all touchpoints to the latest in customer behavioral research. We identify the most pressing issues to present and discuss. And, as experienced practitioners of the art and science of customer engagement, we also deliver recommendations on effective actions. All marketers are overwhelmed these days, on all fronts. TheCustomer Council is here to help. We bring ideas to help you manage your business for profitable growth. We are forming a community of best practices in this unique space, bringing together brand executives and the technology and service providers who support them. Join us.