The 2023 Retail Technology Buyers Guides

The Suzy Mom2020 Report

One of Suzy’s largest market research efforts to date focuses on understanding today’s American Mom – certainly one of the most important customer cohorts to brands and retailers.  We got an early look at the report.
[Updated] TheCustomer is a new publication centered around a fairly old idea – build your business from the customer backward, or as Peter Drucker put it, “to create a customer”.  And though we’re not quite a month old yet, we’ve already had a lot of doors open to us and what we’re trying to do.

One of those is an innovative company called “Suzy” that shares the same customer-focus / customer-orientation that we do – albeit through a very clever market research platform (more about that later) that could become a favorite brand tool very soon. I think there are a lot of reasons to pay attention to Suzy.

Suzy Moms2020 Report

Because of their unique polling & survey methods Suzy is able to produce hyper-segmented insights in near real-time. The utility for brands is enormous but their ability to generate market research for larger cohorts gives the data a freshness that’s perfect for understanding changes in consumer preference over time.

 

Editor’s Note:  TheCustomer publishes a weekly poll entitled “Ask America” where we ask random and brand-related questions to everyday consumers through Suzy’s platform.  Want to know what customers are thinking?  Send us your questions and we might just “Ask America” on your behalf.

The Mom2020 Report

One of Suzy’s largest market research efforts to date focuses on understanding today’s American Mom – certainly one of the most important customer cohorts to brands and retailers.  We got an early look at the report (its sizeable and meaty) and will be working with the leadership at Suzy to bring context and insight to the data over the next several weeks.

Here are just a few of the highlights from the report:

  • Who the modern mom is and how she differs from past generations of mothers.
  • Key decision factors that moms use to make purchases for themselves and their families.
  • How moms interact with various forms of social media advertising.
  • What drives moms to choose restaurants or delivery over home cooking
  • How tired she is. (Hint: Very!)

If you don’t want to wait for the upcoming insight series on the Mom2020 report, you can download a copy for yourself here.

Total
0
Shares
Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous Article

Customers feel more accomplished when progress tracked in round numbers

Next Article

Intent Data: A Common Language for Sales and Marketing Teams

Related Posts
ethical AI

Subscribe to TheCustomer Report

Customer Enlightenment Delivered Daily.

    Get the latest insights, tips, and technologies to help you build and protect your customer estate.