One of those is an innovative company called “Suzy” that shares the same customer-focus / customer-orientation that we do – albeit through a very clever market research platform (more about that later) that could become a favorite brand tool very soon. I think there are a lot of reasons to pay attention to Suzy.
Because of their unique polling & survey methods Suzy is able to produce hyper-segmented insights in near real-time. The utility for brands is enormous but their ability to generate market research for larger cohorts gives the data a freshness that’s perfect for understanding changes in consumer preference over time.
Editor’s Note: TheCustomer publishes a weekly poll entitled “Ask America” where we ask random and brand-related questions to everyday consumers through Suzy’s platform. Want to know what customers are thinking? Send us your questions and we might just “Ask America” on your behalf.
The Mom2020 Report
One of Suzy’s largest market research efforts to date focuses on understanding today’s American Mom – certainly one of the most important customer cohorts to brands and retailers. We got an early look at the report (its sizeable and meaty) and will be working with the leadership at Suzy to bring context and insight to the data over the next several weeks.
Here are just a few of the highlights from the report:
- Who the modern mom is and how she differs from past generations of mothers.
- Key decision factors that moms use to make purchases for themselves and their families.
- How moms interact with various forms of social media advertising.
- What drives moms to choose restaurants or delivery over home cooking
- How tired she is. (Hint: Very!)
If you don’t want to wait for the upcoming insight series on the Mom2020 report, you can download a copy for yourself here.