Are we currently in the first inning of understanding our digital diets? Many of us have been feeling uneasy for years, and it’s time to figure out why.
When a culture of curiosity exists amongst your consumer insights team, you ignite thirst for knowledge, and you create competitive advantages.
If you are part of a consumer insights team, UI/UX research team, or leading some product innovation, there is a good chance primary research is part of your research repertoire
The solution to avoiding misleading data results is actually pretty simple, yet not widely practiced - make sure that you ask for all measures of Central Tendency.