Browsing Tag
SightX
4 posts
The Evolution of our Digital Diet: Breaking the Algorithm
Are we currently in the first inning of understanding our digital diets? Many of us have been feeling uneasy for years, and it’s time to figure out why.
Curiosity is Your Biggest Competitive Advantage
When a culture of curiosity exists amongst your consumer insights team, you ignite thirst for knowledge, and you create competitive advantages.
How Technology & Automation is Transforming Consumer Insights
If you are part of a consumer insights team, UI/UX research team, or leading some product innovation, there is a good chance primary research is part of your research repertoire
Mean Statistics: How to Avoid Misleading Data Results
The solution to avoiding misleading data results is actually pretty simple, yet not widely practiced - make sure that you ask for all measures of Central Tendency.