Browsing Tag
segmentation
2 posts
Segmentation for CX: Customers That Matter Most
I think we can all agree if we could customize an experience on an individual level that would be ideal, but it is usually not practical, so we split the difference and focus on (fairly) homogeneous groups. We can then adjust both the experience for each group accordingly. Here’s how you do it.
Segmentation Research is Critical to a Successful Business Strategy
A crucial first step to sustaining growth is to identify customers who are most likely to support your product portfolio and engage them with the right marketing messages and communication modes.