Browsing Tag
Moms
2 posts
Understanding the Cohort of Moms
The modern mom is not the stay-at-home stereotype you remember from TV – she usually has a job outside the home. She also relies on a larger, unpaid network of family members to balance everything she needs to get done.
The Suzy Mom2020 Report
One of Suzy’s largest market research efforts to date focuses on understanding today’s American Mom – certainly one of the most important customer cohorts to brands and retailers. We got an early look at the report.