HBR Archives - theCustomer

Agents of change.

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personalization

Closing the Personalization Gap in the Media Industry

digital identity

Building Consumer Confidence in the Era of Digital Identities

The Penultimate Guide to Retail Brand Authenticity

Beyond Demographics: The Latino/Latinx/Latine Debate

leadership during pandemic

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9 minute read

What Good Leadership Looks Like During This Pandemic

It would be a mistake to think that failures of leadership are all we can expect during the coronavirus pandemic.

byGuest Contributor

April 17, 2020

pricing strategy

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5 minute read

Why You Shouldn’t Slash Prices in the Next Recession

Companies that fare well during a downturn and surge ahead of competitors in the subsequent recovery have gotten their pricing house in order before the recession hit.

byGuest Contributor

November 4, 2019