From understanding what the new regulatory guidelines really mean to determining how much customer data they really need in order to produce relevant, engaging and profitable messaging (hint: it's less than you think), companies are scrambling to understand this new landscape.
Ever look across the ocean and wonder “Why can’t we get that data policy”? Read the following to understand why we can’t have nice things – like an American version of GDPR.
Study finds websites’ consent platforms largely fail to comply with GDPR rules, and may even incentivize ‘illegal configurations’.
Our collective attitude toward data privacy is changing as we learn more about how maintaining data privacy is both desirable and difficult.
Lest you think CCPA is just another business hurdle to move past, there are some very bottom-line reasons to be vigilant for CCPA's blindspots.
GDPR & CCPA data compliance are emerging as a giant opportunity for dynamic brands to differentiate and build stronger customer relationships.