Browsing Tag
forrester
5 posts
Forrester Predicts: Approaches to Customer Insight Evolve in 2020
We’re in an age when what customers think — and do — matters more than any other business factor, and so the gold rush for customer insight is on.
Human-Centered Design is a CX Imperative: Kaiwei Tang
Design is about identifying what users are not telling you — problems that are not obvious — and putting yourself in a user’s shoes so that you can feel their pain, anxiety and desire.
Five (Plus One) Must-Reads On Behavioral Economics
How digital strategy executives in financial services organizations apply behavioral economics principles to their financial well-being strategy
Marketers: Embrace A Better CX
Marketers need to champion improved CX for their brands if they want the growth they crave. We also recommend that they start such CX evangelization close to home.
Forrester’s new CX platform actually does change the game.
The announcement moves the company from pure consultancy into service provider.