Browsing Tag
email
2 posts
Great. You signed up for email. Now what?
What happens after signup? A welcome message triggered upon signup is good, but what comes next is more important. The best brands consider these campaigns over time in a stream of communication.
Moving Beyond Vanity Email Metrics
To help improve your insights and marketing performance we have put together a set of email metrics that will help move you past the traditional vanity metrics (a.k.a. ornametrics) and improve your bottom line.