Browsing Tag
customer experience
2 posts
Deconstructing ‘Customer Experience’
Back in 2010, according to market researcher Gartner, 36 percent of businesses said they competed mostly on the basis of customer experience. By 2016, that number had risen to 89 percent. Here are insights and research created at Harvard Business School for improving the customer experienced and what happens when you don’t.
How to Show the Value of Customer Experience Efforts
Many companies have initiatives, but very few tackle CX in ways that are tied lockstep with their business strategies.