Browsing Tag
crm
2 posts
Hospitality CRM Study: The Top Challenges When It Comes to CRM
The importance of a single source of truth as the centerpiece of a profitable customer relationship management strategy is one of the key takeaways from H2C’s Global CRM Study.
When Measuring the Value of CRM, Focus on the Money
Many B2B marketers make a large investment in their CRMs, but they need to know whether that investment is worthwhile. The best way to measure ROI is to filter results and data through money, writes, Tessa Burg, Vice President of UX and Technology Strategy, Tenlo.