Browsing Tag
consumer psychology
3 posts
The Psychology Behind Intent Marketing
When looking for ways to improve your marketing strategies, psychological principles may not be your first stop but there’s a surprising amount of relevancy to some foundational effects in the study of psychology.
The Science Behind Ironic Consumption
What exactly is ironic consumption and why would someone want to use a product ironically rather than simply using a product they actually think is good?
Is your favorite brand authentic?
Being authentic is trendy today, and researchers have discovered one of the critical factors that influences consumers to believe a brand is in fact authentic.