Browsing Tag
Brand Keys
13 posts
Passikoff: Patriotic Brands Matter (and Win)
Brand Keys released their annual Most Patriotic Brands survey. It identifies which brands best embody the value of “patriotism".
Solving CX by Starting with Customer Expectations
For the record I have no problem with NPS. I want to get that out of the way right…
Passikoff: Payless’ Great “Feats” of Marketing Aren’t Enough
According to our research, Payless has high aided awareness and recognition, but it isn’t the first brand consumers think of when their category comes up. Nor the second or third. The brand is known, but unfortunately not well and not desired, as two previous bankruptcies have shown.
Electoral Engagement Vote is In: Biden 88%, Trump 74%
The most recent wave of research found Joe Biden’s overall electoral engagement rating among Democratic voters 14% higher than Donald Trump’s rating by Republicans.
Likelihood of COVID-19 Brand Survival Correlates 6X With Brand Loyalty
Retailing has changed dramatically over the past decade but loyalty has always been a leading-indicator of positive customer behavior toward a brand.
Chuck E Cheese Needs Some Pizza Love During The Pandemic
Chuck E. Cheese’s 2019 same-store sales were on, what one might charitably call, a “relaxed rise” (about 2.7%) after flat-to-negative sales the 2 years prior.
SURVEY: How Coronavirus is Changing the American Lifestyle
National survey tracks 18 consumer lifestyle activities affected by Coronavirus and it's effects on day-to-day lives of Americans.
Coronavirus and Your Brand Strategy
Robert Passikoff, in addition to being a good friend of TheCustomer, is something of a sage in matters of brand affinity and the history thereof. His take - and advice - on how brands need to manage through the current coronavirus crisis is much-needed perspective right now.
Brand Loyalty Drivers are Growing, More Complex
Brand loyalty is growing – not shrinking. But brand loyalty drivers are also becoming more complex and harder to sustain.
Does Brand Loyalty Even Matter?
If we believe that we can be loyal to brands, there is an enormous temptation to create marketing programs specifically to increase that loyalty and sell more things to the same group of people.
The Politics of Consumer Sentiment: Changes in the Trump Brand
Since his election to the Presidency, the added-value the Trump name brings to consumer categories has ‘ping-ponged’ according to changes in the political landscape.
Calling B.S.
Because we’re a fairly new publication I spend a lot of time explaining who we are and why we exist and, after several hundred of those conversations it occurred to me that one of the real reason’s we’re here is to bring some badly needed credibility to this space.
TheCustomer Podcast: Jillian Dimoff & Robert Passikoff – What keeps CMOs up at night?
This is part one of a two-part conversation that took us to, among other places, the "best" places to gain customer insight and what's keeping CMOs up at night.