Browsing Tag
Artificial Intelligence
3 posts
How Starbucks is Mastering AI
Starbucks is dialing up its artificial intelligence (AI) investments, according to CEO Kevin Johnson, and the investment may be helping.
Can Artificial Intelligence Be Creative?
Machines can write compelling ad copy and solve complex “real life” problems. Should the creative class be worried?
Implementing AI to Drive Customer Value
Utilising data and AI at a business level to drive the overall value of the customer is very different from using it at the tactical level to optimise a channel or clicks and warrants considerable upfront planning.