Because it has been sourced directly from the consumer, we’re starting to hear “zero-party-data” tossed around as something of a catch-all for good data practices. That leaves me a little uneasy.
3radical survey results offer insights on why consumers engage, their overall satisfaction, and what influences sharing of their…
Fully-permissioned customer data has its roots in conversational, gamified exchanges and its utility extends WAY beyond traditionally-sourced customer data.
Customer data, once a precious marketing commodity, is now in oversupply and we must rethink its use carefully.
With all the nomenclatures for types of customer data floating around, are marketers getting hung up on the wrong thing?