Spiceworks Ziff Davis Acquires Aberdeen

Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research.

As you may know, SWZD is the trusted global marketplace for connecting technology buyers and sellers across all marketing channels and the leader in demand generation and integrated intelligence-driven marketing, connecting technology buyers and sellers across IT, marketing, HR, and finance. SWZD has a massive reach into the entire buyer’s collective with a monthly audience of 71.5M across powerhouse IT brands. By combining Aberdeen’s highly scaled intent data and wide-reaching industry research with SWZD’s community of technology professionals and robust performance marketing capabilities, SWZD is now positioned as a premier B2B tech marketplace.

“We give our clients actionable visibility into the businesses that are truly in-market for their products and unparalleled access to quality, scale, and diversity of B2B tech intent data to make meaningful connections with those buyers,” said Richard Jalichandra, Executive Vice President and Global General Manager of SWZD. “With the union of businesses, we immediately married our data and boosted our intelligence, resulting in a 15% increase in businesses, 70% increase in segment scale, 30% richer intent data, and expansion into 15 new verticals.”

Mark DePalma, CTO of Aberdeen, also commented, We’re excited about the opportunity to expand the reach and identity of Aberdeen as a subsidiary of SWZD to put customers in even closer contact with the very buyers and influencers they’re targeting. Through the power of our combined data sets, vertically integrated demand generation capabilities, and continued innovation in our technology and services, we help customers with unparalleled targeting and marketing outcomes.”

Outside of data, Aberdeen has a suite of unique products that complement SWZD’s products and services (e.g. rich research library of industry intelligence, technographic data, firmographic data, and demand generation call center). For the near term, Aberdeen will operate independently as a wholly-owned subsidiary and division of SWZD.

Learn more about what this acquisition means for you in this short video from Richard Jalichandra, Executive Vice President and Global General Manager of SWZD.

Contact us to explore the benefits of our best-in-class B2B intent data and performance marketing solutions to reach the entire buying collective.

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