[bt_bb_section layout=”boxed_1200″ show_sticky=”show-top” show_previous_posts=”show” force_posts_show=”default” order_by=”default” border=”default” top_spacing=”medium” bottom_spacing=”extra_small” full_screen=”” vertical_align=”middle” color_scheme=”dark-skin” background_color=”#3a3a3a” background_image=”” background_overlay=”” parallax=”0.7″ parallax_offset=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” category_filter=”” post_format_filter=”” taxonomy_filter=”” author_filter=”” date_filter=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no” show_video_on_mobile=””][bt_bb_row][bt_bb_column width=”1/1″ align=”right” vertical_align=”bottom” animation=”no_animation” padding=”double” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no”][bt_bb_separator top_spacing=”” bottom_spacing=”extra_small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_headline font_subset=”latin,latin-ext” superheadline=”” headline=”The Home of Customer Engagement – News / Research / Technology” subheadline=”” html_tag=”h5″ align=”right” dash=”none” color_scheme=”” color=”#ffffff” font=”Lato” font_size=”” font_weight=”normal” url=”” target=”_self” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” size=”extrasmall” supertitle_position=””][/bt_bb_headline][/bt_bb_column][/bt_bb_row][bt_bb_row][/bt_bb_row][/bt_bb_section][bt_bb_section layout=”boxed_1200″ lazy_load=”yes” show_video_on_mobile=”” show_sticky=”show-top” show_previous_posts=”show” force_posts_show=”default” order_by=”default” border=”default” top_spacing=”extra_small” bottom_spacing=”small” full_screen=”” vertical_align=”top” color_scheme=”” background_color=”” background_image=”6666″ background_overlay=”” parallax=”0.8″ parallax_offset=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” category_filter=”” post_format_filter=”” taxonomy_filter=”” author_filter=”” date_filter=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_row][bt_bb_column lazy_load=”yes” width=”1/1″][bt_bb_separator top_spacing=”small” bottom_spacing=”normal” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][/bt_bb_row][bt_bb_row column_gap=”20″ responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_column width=”1/2″ align=”left” vertical_align=”top” animation=”no_animation” padding=”double” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no” color_scheme=””][bt_bb_separator top_spacing=”medium” bottom_spacing=”normal” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_image lazy_load=”no” image=”6668″ size=”large” image_height=”” shape=”square” align=”inherit” caption=”” url=”https://www.3radical.com/how-to-align-data-collection-with-customer-engagement/” target=”_blank” hover_style=”simple” content_display=”always” content_background_color=”” content_background_opacity=”” content_align=”middle” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_image][bt_bb_separator top_spacing=”normal” bottom_spacing=”small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][bt_bb_column width=”1/2″ align=”left” vertical_align=”top” animation=”no_animation” padding=”double” background_image=”” inner_background_image=”” lazy_load=”no” color_scheme=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_separator top_spacing=”medium” bottom_spacing=”small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_headline font_subset=”latin,latin-ext” superheadline=”Special Report:” headline=”How to Align Data Collection with Customer Engagement” subheadline=”” html_tag=”h1″ align=”inherit” dash=”none” color_scheme=”dark-skin” color=”#444444″ font=”Lato” font_size=”” font_weight=”bolder” url=”” target=”_self” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” size=”large” supertitle_position=””][/bt_bb_headline][bt_bb_separator top_spacing=”normal” bottom_spacing=”small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_headline font_subset=”latin,latin-ext” superheadline=”” headline=”With all the different types of data marketers are able to utilize – first-party, third-party, and now zero-party – we still seem to be missing what we should be focusing on, namely the customer as an individual. ” subheadline=”” html_tag=”h1″ align=”inherit” dash=”none” color_scheme=”dark-skin” color=”#444444″ font=”Lato” font_size=”” font_weight=”normal” url=”” target=”_self” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” size=”small” supertitle_position=””][/bt_bb_headline][bt_bb_separator top_spacing=”small” bottom_spacing=”small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_headline font_subset=”latin,latin-ext” superheadline=”” headline=”What if brands could create value exchanges with their customers to actually EARN their customers’ data on a fully-permissioned basis?” subheadline=”” html_tag=”h1″ align=”inherit” dash=”none” color_scheme=”” color=”#2282d6″ supertitle_position=”” font=”Lato” font_size=”” font_weight=”bold” url=”” target=”_self” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” size=”medium”][/bt_bb_headline][bt_bb_separator top_spacing=”small” bottom_spacing=”small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_headline font_subset=”latin,latin-ext” superheadline=”” headline=”3radical commissioned TheCustomer to explore the effectiveness of that “earned“ data. This report provides an objective view into the engagement mechanics and the value of the data they produce through a series of real-world use-case evaluations. We did so by examining two very distinct case studies and analyzing their resultant data, and then, by applying those same processes to our own efforts here at TheCustomer.
” subheadline=”” html_tag=”h1″ align=”inherit” dash=”none” color_scheme=”dark-skin” color=”#444444″ font=”Lato” font_size=”” font_weight=”normal” url=”” target=”_self” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” size=”small” supertitle_position=””][/bt_bb_headline][bt_bb_separator top_spacing=”small” bottom_spacing=”small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_button text=”GET THE REPORT” icon=”” icon_position=”left” url=”https://www.3radical.com/how-to-align-data-collection-with-customer-engagement/” target=”_blank” align=”left” size=”normal” color_scheme=”dark-accent-skin” style=”filled” width=”full” shape=”round” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”reportbutton” el_class=”” el_style=””][/bt_bb_button][/bt_bb_column][/bt_bb_row][bt_bb_row][bt_bb_column lazy_load=”yes” width=”1/1″][bt_bb_separator top_spacing=”medium” bottom_spacing=”medium” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][/bt_bb_row][/bt_bb_section]