SnapPay, Inc., a provider of a payment gateway that allows North American merchants to accept digital payments from Alipay and WeChat Pay users, has introduced facial recognition payment technology to enable consumers to digitally pay with a qualified digital snapshot during the checkout process, according to a press release.
For merchants, it helps minimize the time for consumers to checkout, aids the value proposition for more self-checkout lanes in store, and helps merchants stay at the forefront with the latest technology offerings in the payments’ landscape.
“By enabling consumers to pay with their ‘face’ North American merchants, particularly those with self-service kiosks, are providing an unprecedented level of convenience and speed in the checkout process, to a lucrative customer segment that increasingly demands it,” Spencer Xu, SnapPay founder and CEO, said in the release.
The facial recognition feature can successfully trigger and complete the payment transaction with a simple 3-D snapshot of the user’s face and can also help merchants tie this into loyalty programs within their brands, easing the consumer experience for shoppers.
Facial recognition technology authenticates the user payment account, and seamlessly completes the transaction without the merchant or consumer needing to touch money.