Samsung Suffers Setback in U.S. Brand Loyalty

South Korean tech giant Samsung Electronics Co. has suffered a tumble in customer loyalty for its smartphones in the United States amid the coronavirus pandemic, according to a New York-based market tracker on Tuesday.

Samsung ranked 10th in U.S. brand loyalty for its smartphones this year, down seven notches from the previous year, according to the 2020 Customer Loyalty Engagement Index released by Brand Keys.

The world’s top smartphone maker also placed 45th in the computer category this year, down one spot from the prior year.

South Korea’s leading automaker, Hyundai Motor Co., ranked 18th in the U.S. brand loyalty survey, compared with 10th a year earlier.

LG Electronics Inc., another South Korean tech firm, placed 47th in the smartphone category this year, down six notches from the previous year.

Kia Motors Corp., the second-largest carmaker in South Korea, has failed to make the top 100 in the annual survey.

Amazon’s retail segment retained its top ranking for the second consecutive year, followed by Netflix and Amazon’s video streaming segment. Smartphone giant Apple came in fourth.

The rankings are based on a Brand Keys survey of 52,515 adult Americans on customer relationships with 1,121 brands in 109 categories sold in the U.S. market since 1997.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous Article

Medallia Acquires Sense360

Next Article

Consumers Back to Non-Essential Shopping

Related Posts

Subscribe to TheCustomer Report

Customer Enlightenment Delivered Daily.

    Get the latest insights, tips, and technologies to help you build and protect your customer estate.