Retailer ascena Hires Macy’s Analyst MacFarlane

In the US, speciality retail group ascena has appointed former Macy’s analytics and innovation exec Justin MacFarlane as EVP, Chief Customer Officer, starting on December 2nd.

Justin MacFarlaneascena sells apparel, shoes and accessories for women and tween girls from its web sites and approximately 3,400 stores throughout the US, Canada and Puerto Rico. MacFarlane (pictured) will join with more than 25 years’ experience and a track record of leading customer-driven initiatives through the use of technology, operations and analytics. Most recently he served as the Chief Strategy, Analytics and Innovation Officer at Macy’s, responsible for the retailer’s strategic development, customer insights, data analytics, innovation, pricing, replenishment, and the food and lease businesses. Before this, he was SVP Corporate Strategy at apparel chain Ann Inc., and he held leadership roles in the global retail practices of AlixPartners and Kurt Salmon Associates.

Separately, Marisa Baldwin has been promoted to the position of EVP, Chief Human Resources Officer. Both MacFarlane and Baldwin will report to CEO Gary Muto, who comments: ‘Justin is a seasoned retail executive with a successful track record of executing at the intersection of the customer experience – including digital, in-store, technology, analytics, and marketing strategy. As Chief Customer Officer, he fills a vital role within our executive leadership team and will provide a clear vision for all aspects of the customer experience. Marisa has been a valued member of the ascena organization for ten years and brings more than 25 years of experience to her new role. I look forward to leveraging Justin’s and Marisa’s respective areas of expertise as we continue to focus on placing our internal and external customers at the center of everything we do’.

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