A Special Report from
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Choosing the right approach couldn’t have higher stakes. Your competitive advantage is at stake. Your edge is at stake. Your brand’s future is at stake.
Before assuming that a single platform will solve all of your data orchestration issues, take some time to find out how data is handled before you make a purchase. Determine the ongoing costs to ensure that your business and customer data requirements can effectively drive your decisions. Understand how new sources of data – anticipated and unanticipated – are accommodated. Dig deep to understand the depth and longevity of data storage and associated access. Understand your lifetime value approach and how it is aligned with data governance and management. You might be surprised at what you uncover through this process.
Cordial builds technology for marketers to deliver personal, relevant, and emotionally intelligent messages across any channel. The Cordial Data Platform collects all of your customer and business data from wherever it lives in your technology stack. With multiple data feeds flowing into the platform, complex data is activated and ready for intelligent segmentation and personalization throughout your messaging programs in real time.