REPORT: Blueprint for Complex Customer Activation

[bt_bb_section layout=”boxed_1200″ show_sticky=”show-top” show_previous_posts=”show” force_posts_show=”default” order_by=”default” border=”default” top_spacing=”large” bottom_spacing=”large” full_screen=”” vertical_align=”middle” color_scheme=”dark-skin” background_color=”” background_image=”9764″ background_overlay=”dark_solid” parallax=”0.7″ parallax_offset=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” category_filter=”” post_format_filter=”” taxonomy_filter=”” author_filter=”” date_filter=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no” show_video_on_mobile=””][bt_bb_row column_gap=”20″ responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_column width=”1/2″ align=”left%$%%$%%$%%$%” vertical_align=”middle” animation=”no_animation” padding=”double” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” width_lg=”1/2″ width_md=”1/2″ width_sm=”1/2″ width_xs=”1/1″ order=”0%$%%$%%$%%$%” lazy_load=”yes” color_scheme=””][bt_bb_headline font_subset=”latin,latin-ext” superheadline=”REPORT” headline=”A Handbook for Planning & Building Customer Activation at Scale” subheadline=”” html_tag=”h1″ align=”inherit%$%%$%%$%%$%” dash=”none” color_scheme=”dark-skin” color=”” font=”inherit” font_size=”” font_weight=”bolder” url=”” target=”_self” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” size=”huge” supertitle_position=””][/bt_bb_headline][bt_bb_separator top_spacing=”extra_small” bottom_spacing=”extra_small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_separator top_spacing=”” bottom_spacing=”normal” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][bt_bb_column order=”0″ lazy_load=”yes” width=”1/2″ width_lg=”1/2″ width_md=”1/2″ width_sm=”1/2″ width_xs=”1/1″][bt_bb_separator top_spacing=”extra_small” bottom_spacing=”extra_small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_image lazy_load=”yes” image=”9777″ size=”full” image_height=”” shape=”square” align=”inherit%$%%$%%$%%$%” caption=”” url=”” target=”_self” hover_style=”simple” content_display=”always” content_background_color=”” content_background_opacity=”” content_align=”middle” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_image][/bt_bb_column][/bt_bb_row][bt_bb_row][bt_bb_column lazy_load=”yes” width=”1/1″][/bt_bb_column][/bt_bb_row][bt_bb_row][/bt_bb_row][/bt_bb_section][bt_bb_section layout=”boxed_1200″ top_spacing=”” bottom_spacing=”extra_small” full_screen=”” vertical_align=”top” color_scheme=”” background_color=”” background_image=”” background_overlay=”” parallax=”” parallax_offset=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” el_id=”” el_class=”” el_style=”” publish_datetime=”” expiry_datetime=”” category_filter=”travel-guides” show_sticky=”show-in-list” author_filter=”” show_previous_posts=”hide” taxonomy_filter=”” order_by=”default” post_format_filter=”” force_posts_show=”default” border=”default” date_filter=”” lazy_load=”no” show_video_on_mobile=””][bt_bb_row column_gap=”15″ responsive=”” el_id=”” el_class=”” el_style=”” publish_datetime=”” expiry_datetime=””][bt_bb_column width=”1/3″ align=”center” vertical_align=”middle” animation=”no_animation” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” el_id=”” el_class=”” el_style=”” lazy_load=”no” publish_datetime=”” expiry_datetime=”” width_lg=”” width_md=”” width_sm=”” width_xs=””][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_button text=”DOWNLOAD” icon=”” icon_position=”left” url=”https://cordial.com/resources/blueprint-for-data-activation/?utm_campaign=7015G000000FReyQAG&utm_source=thecustomer&utm_medium=paid_placement” target=”_blank” align=”inherit%$%%$%%$%%$%” size=”medium%$%%$%%$%%$%” color_scheme=”dark-accent-skin” style=”filled” width=”inline” shape=”round” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_button][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][bt_bb_column width=”1/6″ align=”right%$%%$%%$%%$%” vertical_align=”middle” animation=”no_animation” padding=”normal” background_image=”” inner_background_image=”” lazy_load=”no” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” order=”0%$%%$%%$%%$%” color_scheme=””][bt_bb_text]

A Special Report from

[/bt_bb_text][/bt_bb_column][bt_bb_column width=”3/6″][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_image lazy_load=”no” image=”9785″ size=”medium” image_height=”” shape=”square” align=”center%$%%$%%$%%$%” caption=”” url=”” target=”_self” hover_style=”simple” content_display=”always” content_background_color=”” content_background_opacity=”” content_align=”middle” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_image][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][/bt_bb_row][/bt_bb_section][bt_bb_section layout=”boxed_1200″ show_sticky=”show-top” show_previous_posts=”show” force_posts_show=”default” order_by=”default” border=”default” top_spacing=”medium” bottom_spacing=”medium” full_screen=”” vertical_align=”top” color_scheme=”gray-background” background_color=”” background_image=”” background_overlay=”” parallax=”” parallax_offset=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” category_filter=”reviews” post_format_filter=”” taxonomy_filter=”tag:beaches” author_filter=”” date_filter=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_row column_gap=”40″ responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_column width=”1/4″ align=”left” vertical_align=”top” animation=”fade_in” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no”][bt_bb_separator top_spacing=”small” bottom_spacing=”” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_text]

A Needs-Audit for evaluating & planning your options.

[/bt_bb_text][bt_bb_separator top_spacing=”” bottom_spacing=”small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][bt_bb_column width=”3/4″ align=”left” vertical_align=”top” animation=”fade_in” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no”][bt_bb_text]

Choosing the right approach couldn’t have higher stakes. Your competitive advantage is at stake. Your edge is at stake. Your brand’s future is at stake.  

Before assuming that a single platform will solve all of your data orchestration issues, take some time to find out how data is handled before you make a purchase. Determine the ongoing costs to ensure that your business and customer data requirements can effectively drive your decisions. Understand how new sources of data – anticipated and unanticipated – are accommodated. Dig deep to understand the depth and longevity of data storage and associated access. Understand your lifetime value approach and how it is aligned with data governance and management. You might be surprised at what you uncover through this process.

[/bt_bb_text][/bt_bb_column][/bt_bb_row][bt_bb_row][bt_bb_column width=”1/1″ align=”left” vertical_align=”top” animation=”fade_in” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_single_article gap=”25″ title_size=”small” h_tag=”h2″ image_position=”top” image_format=”horizontal-rectangle-3×2″ show_categories=”supertitle” show_author=”no” show_date=”no” show_excrept=”no” show_comments=”no” show_readingtime=”no” show_viewcount=”no” show_postformat=”show-media” columns=”3″ rows=”1″ color_scheme=”light-gray-background” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” image_base_size=”large” show_rating=”subtitle” readmore_text=”” custom_height=”” heading_weight=”normal” image_hover=”zoom” image_lazy_load=”no”][/bt_bb_single_article][/bt_bb_column][/bt_bb_row][/bt_bb_section][bt_bb_section layout=”boxed_1200″ show_sticky=”show-top” show_previous_posts=”show” force_posts_show=”default” order_by=”default” border=”default” top_spacing=”large” bottom_spacing=”large” full_screen=”” vertical_align=”top” color_scheme=”dark-skin” background_color=”” background_image=”2733″ background_overlay=”dark_solid” parallax=”0.6″ parallax_offset=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” category_filter=”” post_format_filter=”post-format-video, post-format-audio” taxonomy_filter=”” author_filter=”” date_filter=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” lazy_load=”no” show_video_on_mobile=””][bt_bb_row][bt_bb_column width=”1/1″ align=”center” vertical_align=”top” animation=”fade_in” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_headline font_subset=”latin,latin-ext” superheadline=”” headline=”Companies have better tools at their disposal than ever before, but the realities and the promises of scalable, personalized customer engagement are still miles away for many marketers.” subheadline=”” html_tag=”h1″ align=”inherit%$%%$%%$%%$%” dash=”none” color_scheme=”” color=”” font=”inherit” font_size=”” font_weight=”light” url=”” target=”_self” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” size=”extralarge” supertitle_position=””][/bt_bb_headline][bt_bb_separator top_spacing=”” bottom_spacing=”medium” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_button text=”DOWNLOAD THE REPORT” icon=”” icon_position=”left” url=”https://cordial.com/resources/blueprint-for-data-activation/?utm_campaign=7015G000000FReyQAG&utm_source=thecustomer&utm_medium=paid_placement” target=”_blank” align=”inherit%$%%$%%$%%$%” size=”medium%$%%$%%$%%$%” color_scheme=”dark-accent-skin” style=”filled” width=”inline” shape=”round” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_button][/bt_bb_column][/bt_bb_row][bt_bb_row][bt_bb_column width=”1/1″ align=”left” vertical_align=”top” animation=”fade_in” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_content_slider arrows_style=”filled” arrows_size=”small” show_dots=”hide” height=”keep-height” animation=”slide” slides_to_show=”4″ gap=”small” auto_play=”4000″ responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_single_article_slider_item title_size=”small” h_tag=”h2″ heading_weight=”inherit” image_position=”background-center” image_base_size=”small” image_hover=”zoom” show_poster=”hide” show_categories=”no” show_author=”no” show_date=”no” show_excrept=”no” show_comments=”no” show_readingtime=”no” show_viewcount=”no” show_rating=”no” show_postformat=”show-title-left” readmore_button_style=”default” items=”8″ background_overlay=”dark_gradient_from_bottom” top_spacing=”large” bottom_spacing=”small” readmore_text=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_single_article_slider_item][/bt_bb_content_slider][/bt_bb_column][/bt_bb_row][/bt_bb_section][bt_bb_section layout=”boxed_1200″ lazy_load=”yes” show_video_on_mobile=”” show_sticky=”show-top” show_previous_posts=”show” force_posts_show=”default” order_by=”default” border=”default” top_spacing=”large” bottom_spacing=”large” full_screen=”” vertical_align=”middle” color_scheme=”” background_color=”” background_image=”” background_overlay=”” parallax=”” parallax_offset=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=”” category_filter=”” post_format_filter=”” taxonomy_filter=”” author_filter=”” date_filter=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_row][bt_bb_column width=”1/2″][bt_bb_text]

cordial

[/bt_bb_text][/bt_bb_column][bt_bb_column width=”1/2″][bt_bb_text]

Cordial builds technology for marketers to deliver personal, relevant, and emotionally intelligent messages across any channel. The Cordial Data Platform collects all of your customer and business data from wherever it lives in your technology stack. With multiple data feeds flowing into the platform, complex data is activated and ready for intelligent segmentation and personalization throughout your messaging programs in real time.

A cross-channel messaging and data platform that lets you scale your owned and earned experiences with zero data latency, regardless of source. That’s game-changing. That’s Cordial.

[/bt_bb_text][/bt_bb_column][/bt_bb_row][bt_bb_row][bt_bb_column width=”1/1″ align=”center” vertical_align=”top” animation=”no_animation” padding=”normal” background_image=”” inner_background_image=”” background_color=”” inner_background_color=”” opacity=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][bt_bb_separator top_spacing=”medium” bottom_spacing=”normal” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][/bt_bb_column][/bt_bb_row][/bt_bb_section]