As Neiman Marcus Group (NMG) continues to accelerate its digital transformation, a new executive from Bloomingdale’s and eBay will help it create the ultimate integrated luxury experience.
NMG has appointed Renée Paradise its senior vice president of digital business & customer strategy, a role that will be pivotal in maintaining its strategy as it continues its three-year plan to invest over half-billion dollars in partnerships with innovative companies to accelerate its digital transformation.
Paradise, who started August 16th, has an impressive career in business strategy, digital transformation, and customer growth. She recently served as SVP, customer revenue & growth at Bloomingdale’s, responsible for driving innovation to expand direct selling online and grow digital business. Before that, she led eBay’s luxury, sneaker, and streetwear business.
“As we continue to invest in our digital business to better serve our customers and provide the ultimate integrated luxury experience, Renée’s accomplished background and experience will be pivotal in propelling us forward,” said David Goubert, president and chief customer officer of NMG.
Paradise will be responsible for leading the digital business and elevation of NMG’s digital infrastructure; establishing NeimanMarcus.com and the NM mobile app as flagship components of the Neiman Marcus brand. In addition, she will drive customer strategies and programs, including the evolution of the company’s loyalty program. This will ensure NMG deepens and creates more highly personalized relationships and integrated experiences across several selling channels for customers, the retailer said.
Paradise’s appointment, in addition to developing and acquiring digital products and tools, is another example of how NMG is investing in its unique integrated retail strategy where customers can shop in stores, online, and mobile, and where selling associates can connect with clients through remote selling tools.
Paradise’s hiring follows several recent key strategic hires, each with deep digital and luxury experience, including Bob Kupbens, EVP and chief product & technology officer of NMG, Paolo Riva, SVP and general manager, brand partnerships & merchandising, Lisa Aiken, SVP and fashion and lifestyle director, and Hannah Kim, chief legal officer, corporate secretary, chief compliance officer.
Paradise is a powerful addition to NMG’s woman co-founded and majority-women-led organization. Women represent the majority of the company’s board of directors, over 50% of leaders SVP and above, 62% of VPs and above, and 70% of all corporate and store employees. In addition, 50% of the company’s 9,000 associates identify as minorities.
This article originally appeared in Retail Info Systems.