The 2023 Retail Technology Buyers Guides

Looker, Alight Analytics Team Up

Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place.

Alight Analytics, the leader in marketing analytics, has just released its first-ever marketing dashboard template for Looker’s data analysis and visualization platform martech news.

Alight’s new Paid Media marketing dashboard (http://bit.ly/3c9VGs8) brings together data from display ads, paid search, paid social and other digital channels in one place. It’s an easy way for users to monitor total marketing performance, or drill down into specific channels, campaigns and data sources martech.

“We wanted to make it even easier for marketers to harness the power of Looker,” said Matt Hertig, Alight Analytics’ CEO and co-founder. “This new dashboard lets users skip the trouble of collecting and organizing performance data, and cut straight to the more valuable work of analysis.”

The Paid Media dashboard provides efficiencies for Looker users who want to measure cross-channel campaign performance. The dashboard runs on unified datasets created by ChannelMix, Alight’s marketing intelligence platform (https://alightanalytics.com/platform/). ChannelMix automatically aggregates, cleans and organizes marketing, media and sales data from essentially any source — users don’t have to download data manually from each platform anymore.

Setting up the dashboard requires just one connection to ChannelMix, and the data is ready to analyze in Looker right out of the box, shrinking reporting time from weeks to days or even hours.

Because ChannelMix handles the data prep, users can focus on analysis. And that analysis is richer and more useful because the datasets normalize KPIs across different data sources, allowing marketing teams to make more accurate “apple to apple” comparisons and optimize ad spending.

ChannelMix powers Alight’s suite of marketing analytics solutions, which deliver aggregated data, dashboards, strategy, services and everything else marketers need to produce high-impact insights and reporting. Alight currently offers solutions for paid media, social engagement, website performance, eCommerce, lead generation and agency analytics.

The new Paid Media dashboard is now available in Looker’s Marketplace. Alight, an official Looker Technology Partner, is planning to add more dashboard templates in the coming months, including a Paid Search option.

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