Enterprise marketers have a predicament. Consumer expectations continue to grow for personalization of the marketing, triggered, and transactional communications they receive, raising the bar for marketers who build cross-channel messaging campaigns. Immediate access to customer data is increasingly important for efficient, effective marketing.
At the same time, enterprise marketers have so much data from so many sources that access to data for building marketing campaigns has become a logistical nightmare, due to legacy marketing technologies that don’t connect to the siloed data sources.
Enter the modern data platform. A growing number of sophisticated Super Senders are realizing that enterprise solutions such as Snowflake help them consolidate all their data in one place, solving one of the biggest bottlenecks for large brands.
The survey described here aimed to better understand the experiences of marketers who work with modern data warehouses, the kinds of data they’re storing, and the benefits they’ve reaped. We think the eye-opening survey data will help marketing teams decide if a modern data warehouse is right for them.
Download the white paper here.