GutCheck Introduces Audience Illuminator

GutCheck, a full-service provider of agile market research solutions, today announced the launch of Audience Illuminator, a new exploratory research product that enriches understanding of target audiences and brings immediate actionability to persona development.

Brands can leverage Audience Illuminator at any stage of the research process, and the deep intelligence it uncovers informs the strategies of consumer insights, product innovation, and marketing teams to guide:

  • Communication and messaging development.
  • Media placement and targeting strategy.
  • Creative and content development.
  • Product innovation, roadmap, and strategy.
  • High-level business strategy.

Using a multi-measurement approach that taps into unconscious and conscious factors of consumer choice, Audience Illuminator uncovers highly specific insights including: OCEAN personality type, latent needs, shopping motivations and behaviors, usage occasions, lifestyle, hobbies, interests, and media consumption habits.

“Audience Illuminator is a bold and robust answer to a problem that many brands face in today’s dynamic and complex environment: understanding their continuously evolving target audiences and developing the products and marketing campaigns that will most resonate with them,” said GutCheck CEO Rob Wengel. “With this solution, we’re combining key persona development with actionable recommendations – all within an agile framework – to help our clients make more consumer-centric decisions and gain the competitive edge they need.”

For more information on Audience Illuminator, click here.

About GutCheck

GutCheck was founded on the reality that brands need to be agile to succeed in a dynamic market, and that traditional research firms and DIY tools have failed to deliver. That’s why the world’s leading brands trust GutCheck to uncover and action their optimal audience by combining the rigor and speed required to gain a competitive advantage. For more information, visit


Nick Herff


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SOURCE: GutCheck

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