Dynamic Yield and e-Spirit have expanded their strategic partnership to help firms boost personalization.
The goal is to make “personalized digital experiences a reality for business users,” states Udo Straesser, chief revenue officer, e-Spirit.
E-Spirit integrated Dynamic Yield’s personalization technology into its FirstSpirit DXP architecture in 2017 to serve clients of both firms.
One client — automotive components seller Brose Group — uses the combined technologies in its hiring.
“The AI-based personalization technology helps us tremendously by identifying and prioritizing potential new hires early in the recruitment process and better engaging them with relevant content,” states Susanne Dumbacher-Geyer, website and personalization specialist, HR department at the Brose Group.
This announcement originally appeared in MediaPost.
