Dentsu Australia Forms Single CX Department

Marketing agency Dentsu Australia has brought its data and digital transformation and customer experience (CX) work together into a single CX department under the branding of Denstu’s CX offshoot Merkle.

Merkle already operates in Australia, and the new arrangement will mean Dentsu’s Isobar CX practice will form part of Merkle.

Isobar’s creative team will also join Dentsu’s creative agency BWM and create a combined brand BWM Isobar.

Angela Tangas, chief executive of Dentsu Australia and New Zealand, said: “We need to have our people and capabilities in the right place to deliver meaningful progress and outcomes for our clients to ensure there is no disconnect between what their brands promise and what a customer, community or employee experiences.”

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous Article

Wegmans Exposes Customer Data

Next Article

LivePerson announces AI-powered consumer-centered bot scoring system

Related Posts

Subscribe to TheCustomer Report

Customer Enlightenment Delivered Daily.

    Get the latest insights, tips, and technologies to help you build and protect your customer estate.