The 2023 Retail Technology Buyers Guides

Customer Experience Solution Provider, Zenvia acquires Sirena

Zenvia, a technology company that simplifies the relationship between companies and consumers, announces to the market the acquisition of Sirena, a startup that offers communication solution for sales teams via WhatsApp. With the deal, the Brazilian company starts operating throughout Latin America, with offices in the USAArgentinaBrazil and Mexico.

“The acquisition of Sirena strengthens our communication platform by transforming into solution a common problem to the entire sales team, which is the use of the seller’s personal WhatsApp to communicate with customers”says Cassio Bobsin, CEO of Zenvia.

Founded in 2016, Sirena currently has approximately 700 customers in more than 30 countries and raised US $ 2.8 million in investments in 2018.

“We created Sirena with the aim of simplifying communication via WhatsApp between companies and customers. In this journey, we became the leading company in Latin America in terms of the number of companies served with our solution. Now is the time to take an even bigger step, combining Sirena’s expertise in the Latam market with Zenvia’s international expansion, allowing customers to have the best WhatsApp Business API service in the market”, says Miguel Morkin and Lautaro Schiaffino, CEO and COO of Sirena, respectively.

The combination of Zenvia’s platform and Sirena’s solution will allow the sales team professionals to start using a complete app, which unites communication and sales management, instead of personal WhatsApp for contacting customers.

In addition, the objective of the operation is to further promote Zenvia’s Latam performance with the WhatsApp Business API, a Facebook technology of which the Brazilian technology company is Official Business Solution Provider.

Thus, Zenvia now has solutions for sales, marketing and customer service through WhatsApp, enabling the sending of notifications, management of service queues, creation of chatbots, integration with other systems, automation of interaction flows, lead qualification and customer support.

Operation in numbers

The acquisition of Sirena brings 55 people to the Zenvia team, totaling more than 350 employees spread across ArgentinaBrazilUnited States and Mexico.

It also increases the company’s customer portfolio, which exceeds 8 thousand small, medium and large companies served, adding approximately 700 customers globally.

“The acquisition of Sirena not only opens the door for all of Latin America, but we especially find in them a team of high professional level, with a culture similar to ours and with a great desire to build a product that improves the communication of customers”concludes Bobsin.

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