The 2023 Retail Technology Buyers Guides

Consumer Insights Company Suzy Raises $12 Million

Suzy, a leading on-demand consumer insights platform, announced it raised $12 million in Series C funding

Suzy — a leading on-demand consumer insights platform — announced recently that it raised $12 million in Series C funding led by Bertelsmann Digital Media Investments (BDMI) with participation from Foundry Group and Triangle Peak Partners. The existing investors also include Tribeca Venture Partners and 35 Ventures (Kevin Durant’s fund).

“We are thrilled to be partnering with BDMI for this critical round of funding,” said Matt B. Britton, Founder & CEO at Suzy. “The global reach of Bertelsmann, including their publishing, music, and television divisions, makes BDMI an ideal investor for Suzy as we look to extend reach and utility on a global scale.

Suzy is known for combining advanced research tools with its own consumer network to deliver quality insights in minutes. The company — which launched in early 2018 — is already used by over 200 leading brands, including Kraft Heinz, Johnson & Johnson, Chipotle, Citibank, and Nestlé.

“Suzy has helped change how Microsoft Advertising goes to market based on real-time research around customer behavior and trends,” said Geoffrey Colon, Head of Brand Studio at Microsoft Advertising “We understand, in a matter of minutes, answers to various questions on what people are curious about, what motivates them, and what they are seeking to learn, That helps shape our marketing and sales plans in ways not deemed possible even three years ago. Everyone needs at least one Suzy on their team to increase their intelligence, bring fresh, real-time insights, and confirm or negate their biases.”

Ever since the company launched at SXSW less than two years ago, Suzy delivered over half a billion consumer research responses to power data-driven decisions across the enterprise.

“Suzy addresses a real need across numerous sectors. It provides a solution that’s sophisticated enough for the most seasoned researchers to use, yet easy enough for entry-level marketers to leverage with very little or no training,” explained BDMI partner Sim Blaustein. “Their growth and traction within the enterprise speaks for itself and reinforces the value they are creating. For all of these reasons, we are excited to lead Suzy’s Series C.”

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