Confirmit and FocusVision Appoint Three Executive Women to Leadership Team

Zhana Baleva, Sara Cohen and Rebecca Wright have been appointed to the Leadership Team for the newly merged businesses of Confirmit and FocusVision, two of the world’s leading research technology companies.

Zhana Baleva, Managing Director of the Qualitative Business comments: “We have all witnessed tectonic changes in our industry over recent years. More than ever, businesses need an agile partner who can marry phenomenal service with intuitive and easy-to-use technology solutions. Over the next few months, we will combine the knowledge and intellect of two remarkable Market Research software organizations and I can’t wait to share some of the innovations we’re working on. Being appointed to the Leadership Team is a great honor and I am delighted to be part of the team.”

Sara Cohen, Chief People Officer said: “We can build something really unique – as leaders in the Market Research technology industry – and create real opportunity for our people.  Internal mobility, learning and development, career advancement and a flexible work environment are all critical components for our success. I intend to not only contribute to the Leadership Team and our business, but to also inspire my colleagues, both women and men, to achieve the great things I know we are all capable of.”

Rebecca Wright, Chief Legal Officer added: “I am looking forward to joining my colleagues on the Leadership Team and pleased to be part of the executive group. I have always been determined that the Legal, Risk and Compliance team has an open-door policy. In our new business, we will be ensuring that we are a company that is easy to do business with. The Legal team will be a partner to all and aims to be a positive enabler to our future success.”

“Zhana, Sara and Rebecca are welcome members of the new Leadership Team,” concludes Kyle Ferguson, CEO of the newly merged business. “Each of these women have achieved great things and contributed enormously to our plans for our new business.  I am looking forward to working with them as we reinvent our industry.”

About Confirmit

Confirmit’s solutions are built by insights professionals, for insights professionals. Market Research, customer experience and employee engagement consultants around the world rely on our solutions to turn insight into stories that fuel action. The heart of our business is the people behind our technology, and we work as a partner to deliver the flexibility and power you need to understand and manage experiences, emotions, and behaviors so you’re always one step ahead.

About FocusVision

Established in 1990, FocusVision offers a comprehensive suite of experience insights software solutions – including advanced survey, online interview and focus groups, and online qualitative research community solutions to get brands close enough to their customers to have a full understanding of Customer Truth™ — how they think, feel, and act. Trusted by 18 of the Top-20 Fortune 100 companies, and all of the Top-10 Healthcare and CPG companies, FocusVision was honored for its Outstanding Innovation in Customer Experience Management with MarTech Breakthrough Awards in 2018 and 2019.

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