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BP launches customer loyalty program at BP, Amoco gas stations

BP plc, a London-based energy producer, has launched a consumer loyalty program, called BPme Rewards, which has rolled out to participating BP and Amoco gas stations across the U.S.

The program replaced the previous loyalty program, called BP Driver Rewards, which ended Sept. 30. The new program provides a 5 cent per gallon discount during the first month of use, and if customers buy $100 of gas per month, offers 5 cents off each gallon.

The loyalty program can be accessed exclusively through the BPme mobile app, which allows customers to buy gasoline without the need to swipe a credit card or use the pin pad at the fueling station. The app also helps customers track their rewards and automatically deducts points on purchases.

“We know our customers are busy, so we want to make fueling up as quick and easy as possible, while continuing to provide great rewards that keep them coming back,” Nicola Buck, BP head of marketing, said in a company release. “BPMe Rewards delivers on both these promises – and is a cornerstone of BP’s strategy to connect seamlessly with today’s on the go consumer.”

The company is offering customers who open a BP Visa Credit Card or BP Credit Card and enroll in BPme Rewards a discount of 30 cents a gallon.

This announcement originally appeared in Mobile Payments Today.

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