Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, today announced that the company ranked #49 on Crain’s New York Business 2020 Fast 50. This is the third year in a row that the company has been named as one of New York’s fastest-growing companies.
Bluecore drives significant increases in revenue for the 400+ retail brands it works with by connecting first-party shopper data, onsite behavioral data, and most uniquely, retailers’ live product catalogs, and automating decisions around the recommendations that will convert for individual shoppers. The company’s AI-driven technology allows retailers to launch completely personalized cross-channel campaigns at scale by curating products, content, and offers, specific to each shopper a brand interacts with. Bluecore’s ranking on Crain’s New York Business Fast 50 follows the company’s closing of a $50 million Series D funding round in May, which is being used to accelerate its work in machine learning and artificial intelligence.
“Retail’s accelerated shift to digital this year was one that the industry expected to happen in three years, and as a result, retailers have had to rethink everything about their business. As retailers continue to grow in this digitally-dominant retail environment, they’ll look more to technology to meet the increase in variety and volume of online activity,” said Fayez Mohamood, CEO of Bluecore. “Our inclusion in Crain’s 2020 Fast 50 is confirmation of Bluecore’s ability to enable retailers to drive profit by acting on and predicting consumer behaviors, no matter how fast they change in this new retail landscape.”
The Crain’s New York Business Fast 50 annual list curates the 50 fastest-growing companies in the New York area, measured by revenue growth from 2016 to 2019. The businesses on this year’s list had a median revenue increase of 581%. To be considered for participation, companies had to generate at least $10 million in 2019 revenue, be at least four years old, and be headquartered in the New York metropolitan area.
This honor follows Bluecore ranking on the 2020 Inc. 5000 List of America’s Fastest-Growing Private Companies. Bluecore was also named by Crain’s New York Business as a 2020 Best Place to Work in NYC in October.
This article originally appeared in MarTechCube.