Bloomberg Completes Acquisition of Second Measure

Bloomberg L.P. announced today that it has completed its acquisition of Second Measure, a consumer data analytics company that analyzes billions of anonymized purchases to help investors and businesses gain insight into company performance and consumer behavior.  Bloomberg acquires Second Measure’s proprietary analytics for daily tracking and real-time exploration of thousands of public and private companies, providing users with insights that complement Bloomberg’s company fundamentals and market data.

The fast-growing demand for alternative data by investment firms pursuing more data-driven investment strategies has resulted in an overabundance of new datasets that present significant challenges in acquiring and processing the data and deriving actionable insights, especially for firms that do not maintain large in-house data science teams.  Second Measure decodes transaction data that is typically difficult to decipher, enriches and normalizes the data, and produces insights and visualizations that are directly consumable through a web application.

Second Measure’s broad coverage of thousands of companies and brands helps users streamline their research and analytics workflow.  Investors can identify fast-growing consumer companies, gain industry insights, validate investment theses, and track company performance intra-quarter. Consumer brands can gain competitive intelligence, determine growth strategies, and analyze consumer spending patterns.

“Our clients are increasingly incorporating non-traditional data in their investment and business strategy decisions.  We’re committed to helping them extract high-value insights from those datasets faster, through innovative technologies and sophisticated models like those developed by Second Measure,” said Shawn Edwards, Chief Technology Officer at Bloomberg. “By combining our strengths, we will be able to expand access to this intelligence and reinforce our commitment to providing transparency and discoverability of high-impact data.”

Mike Babineau and Lillian Chou, co-founders of Second Measure, added: “Bloomberg’s leadership, scale, and complementary products will accelerate Second Measure’s ability to deliver novel insights to our clients. This provides a tremendous opportunity to bring new data, tools, and methods to the market, helping to usher in a new era of company and consumer analysis.”

In addition to this acquisition, Bloomberg will continue to evaluate data partnerships and further developments to provide robust solutions for clients that are seeking increasing levels of sophistication in applying alternative data and analytics in fundamental, quantamental or fully quantitative research workflows.

About Bloomberg

Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Terminal. Bloomberg’s enterprise solutions build on the company’s core strength: leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. For more information, visit or request a demo.

About Second Measure

Second Measure is a technology company and leading provider of data analytics that deliver valuable insights into company performance and consumer behavior. Using data from billions of anonymized transactions, Second Measure has created self-service analytics products for daily tracking and real-time exploration of 5,200+ public and private companies. Some of the world’s largest brands and investment firms rely upon Second Measure to make faster and better decisions. Clients use Second Measure to discover new markets, gain an advantage in financial investments, and inform their competitive strategies. A Y Combinator alumnus (YC2015), the company is based in the Bay Area with an office in New York.  For more information or to request a demo, visit

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous Article

Giift Launches Giift Engage

Next Article

Infogain Acquires AI & Analytics Service Provider Absolutdata

Related Posts

Subscribe to TheCustomer Report

Customer Enlightenment Delivered Daily.

    Get the latest insights, tips, and technologies to help you build and protect your customer estate.