Bastion Collective buys US consumer consultancy db5

Australian independent communications group Bastion Collective has acquired US consumer insights and strategy consultancy db5.

The consultancy, which has offices in Los Angeles and New York, specialises in quantitative and qualitative research, brand strategy, innovation and communications.

As part of the transition, it has rebranded as Bastion db5 and will provide consumer insights to the PR, social media and digital services already under the Bastion Collective brand in the US market.

The announcement follows the 2019 acquisition of two other California-based digital agencies Bastion Elevate and Bastion Rare.

Bastion Collective founder and executive chairman Fergus Watts says finding a research firm has been “top priority” for the group’s expansion.

“Bastion db5 has the talent, resources, and experience to plug into our growing collective of communications experts and offer immediate value,” Watts says.

“Our current and future clients will now have access to invaluable data points and insights to help them grow, which is very exciting.”

db5’s clients include MillerCoors, KFC, BuzzFeed, Hyundai, ConocoPhillips, Carl’s Jr./Hardee’s, AirBnB, Twitter, Postmates, Verizon, YouTube and many others.

Basion Collective USA Dax Cornelius says db5 has a “remarkable” track record of helping brands transform and grow.

“Bastion db5 is creating innovative ways to collect insights, having conducted over a million interviews across 48 countries and crunching more than 30 million data points while executing thousands of online and mobile surveys, telephone interviews, intercept interviews as well as focus groups, IDIs, shop-alongs and ethnographies over the past few years,” Cornelius says.

Bastion’s latest acquisition in the US market is off the back of a new funding partnership with Longreach Credit Investors.


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