Listening is a Misunderstood Part of Marketing
Actions speak louder than words, which is why “listening” to what your prospects and clients do can be…
Marketing is Not the Same as Medicine
I read something recently about “the doctor method” of positioning yourself as an expert. If I understand it…
Using Motivation, Message, and Metrics to Create Marketing Muscle
I’ve been out on the podcast and radio show circuit for the past few months supporting my book.…
Marketing Doesn’t End When You Think it Does
If marketing starts when you click “publish” on a piece of content, “send” on a new email, or…
Creating Content That Improves Your Marketing
In my most recent article, we talked about how to update your website in ways that will make your marketing…
Website Updates That Actually Improve Your Website Marketing
Too often, we see marketers and business owners embark on a website update or overhaul for all the…
AI-Powered Marketing Requires Your Prompt Attention
Somewhere between the “greatest thing since sliced bread” hype and the doomsday scenarios where we all wind up…
Less Data, More B2B Marketing Muscle
As I kick off my new column here with The Customer. Each month I hope to offer you…