The Audiens Customer Data Platform (CDP) gives digital marketers the ability to instantly personalize their data on their terms, get more out of their customer data and cut the waste from their advertising spend.
Audiens has received an $8M (£6.5 M) cash investment from South Korea’s NHN Corp. This is the first investment in a European technology company for NHN.
The investment accelerates our international expansion plans and strengthens the team in key European markets. In addition to enriching our Audiens CDP product, the investment opens a new channel for NHN data technology to reach global customers beyond South Korea.
NHN has vast quantities of consumer behavior data and is one of the few tech giants outside the western walled gardens of Amazon, Google, Facebook, Apple and Microsoft. Their focus on cloud, data, advertising, fintech and entertainment will enable Audiens to deliver unique competitive audience insight.
With the investment, we’ll will augment our plug and play audiences to deliver automatic audience identification and prioritization technologies. We will also use advanced data processing techniques based on cloud data experience and machine learning techniques from NHN as well as embed new standard mathematical models into our CDP and ramp-up data science capabilities to improve consumer behavior models in the audience management platform.
Jonathan Brech, the new CEO of Audiens says that powerful industrial-strength functionality is moving out of the IT and business information domain and directly to the marketing user, to control and evolve.
“Our audience management platform also lets marketing collaborate with colleagues on which ‘nudges’ work best to push different audiences to the next most desirable outcome — whether that’s buying media in a smarter way or messaging via email, messenger platform, etc. It’s a much faster way of understanding and responding to the way your consumers are behaving,” said Brech.
JS Lee, Director of NHN, said Audiens has a unique vision to automate audience identification and optimization using data science and machine learning techniques. “By supporting them with our data science, technology and advertising leadership, plus our extensive customer insight data, we can deliver an exciting marketing game-changer,” said Lee.
“The continued evolution of CDP’s as a result of the elimination of third-party data shows the strength of the CDP platform to marketers. CDPs are a critical technology to any marketer who needs to turbocharge their first-party data and build and manage audiences for engaging marketing campaigns,” said Brech. “CDP’s are the new must-have model for high-impact marketing and this investment from NHN proves the value of our technology platform.”
“Adding NHN’s technology and data science muscle to the simplicity and easy deployment of Audiens CDP platform, gives our global customers the ability to create marketing campaigns that create value faster for their brand,” added Brech. “The investment accelerates our data science studio capabilities and augments our international sales and marketing program.”
