Alida Partners with Voxpopme to Enhance CXM and Insights Platform with Video Feedback

Alida (formerly Vision Critical), the world’s first CXM and insights platform, today announced its partnership with video survey software leader, Voxpopme, to help brands understand and amplify their customers’ voices with video.

Voxpopme’s video survey software integration into Alida’s CXM and insights platform will enable Alida customers to conduct video-based surveys in minutes. As a result, brands worldwide will harness customer-recorded videos as a source of truth that creates understanding, empathy, and connection with customers.

“It’s such an exciting time to be partnering with Alida. Customer-recorded video, and all the depth and context it provides, perfectly complements Alida’s mission to help organizations uncover their customers’ truth,” commented Voxpopme CEO and Founder, Dave Carruthers. “Video delivers insights that inspire action, and we can’t wait to drive customer-centric decisions for Alida’s customers.”

Voxpopme’s market-leading analytics and editing tools will help Alida customers quickly uncover insights that brands can use to elevate customer experience. Videos can be captured and transcribed in multiple languages, transforming how brands listen to customers across global markets. Automated theme and sentiment analytics reveal rich qualitative insights, putting Alida at the forefront of VoC (voice of customer) technology.

“We are thrilled to offer our customers the added value of video feedback and analysis to understand their customers at a deeper level by hearing and seeing them talk directly about their experiences,” said Ross Wainwright, CEO at Alida. “Video has become a frequent method of communication and it is imperative that brands use it to reveal their customers’ sentiments and emotions, and gain rich insights to drive customer experience improvements.”

For More Information
For more information on Voxpopme and how video survey software enables you to uncover powerful human insights that inspire and engage, visit

For more information on Alida’s products and how they can help your organization uncover your customers’ truth and put it into action, visit

About Voxpopme

At Voxpopme, we know you want to be the trusted customer authority for your business. And to do that, you need to uncover new insights that people pay attention to and inspire action. The problem is, most companies are completely disconnected from their customers, making you feel unheard, undervalued, and irrelevant.

But it shouldn’t be so hard to understand and amplify your customer’s voice. Video helps you create understanding, empathy, and connection with customers across your company, which is why 89% of GRIT’s Most Innovative Brands have powered great decisions with Voxpopme’s video survey software.

Want to learn more? See how you can stop your business from making costly bad decisions and become the go-to resource for answers by starting a free trial at today.

About Alida
Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That’s why Alida created the world’s first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.

Follow us at and engage with us on social media @alidaCXM.

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