Alida (formerly Vision Critical), creator of the world’s first CXM and insights platform, launched Alida Activate, its inaugural two-day virtual customer experience (CX) event series that kicked off in North America on October 20 and 21, 2020. The series of interactive and virtual conferences will span the globe through 2021 and feature speakers from over 25 leading brands. Over 3,350 session registrants joined the launch event from across North America to hear from CX innovators, out-of-the-box thinkers, and customer experience masters and learn how to put their customers’ truth at the heart of everything they do.
Previously known as the Vision Critical Insights Days, the new Alida Activate conference series focuses on improving customer experience through the ‘Power of &’, showcasing how world-class brands are combining CXM and insights to make actionable business decisions across a number of industries and use-cases.
The two-day launch event included interactive sessions led by current Alida customers that pioneer industry-leading and innovative customer experiences. Topics encompassed advertising in the age of COVID-19 challenges, how deep insights help companies stay ahead of ever-evolving consumer trends, driving engagement with hard-to-reach audiences, keeping customer insights flowing through adversity, making smarter, consumer-obsessed decisions, and more.
“Alida Activate was such an impactful platform to share insights and learn from other industry leaders,” said Andrew Consky, Head of Research and Media Insights at The Globe and Mail. “I enjoyed sharing how we used research, data and insights that we uncovered during the pandemic to inform, educate and help both our advertising clients and the Globe team who supported them.”
Alida CEO Ross Wainwright, President of Products Riaz Raihan, Chief Strategy Officer Nicole Kealey, and EVP of Customer Success Jason Baldree also delivered keynote presentations to support attendees in proving the value of their CX and insights initiatives – from understanding how to quantify the impact of their programs to driving greater efficiency and revenue across the organization.
The event closed with Alida’s first-ever Delta Awards, which honored the stories and talent of some of Alida’s most innovative customers. The ‘Deltas’ recognize the changemakers and pioneers in the customer experience and insights world – those whose work is creating tangible business outcomes in real-time.
“These winners represent individuals who are creating tomorrow’s reality and driving real business value by thinking about customer engagement in a truly different way,” said Wainwright. “It’s a great privilege to have these folks as part of our Alida family and partner with them to create unparalleled experiences for their customers.”
Alida’s Delta Award winners for 2020 include:
Andrew Consky – Head of Research & Media Insights, The Globe and Mail
Angie Jones – Manager, Global Research, VSP
Bobby LaCivita – Vice President, Research & Measurement, Group Nine Media
Jan Bojko – Head of Market Research, Activision
Jenny Yi – Community Research Manager, J.Crew
Laura Bethke – Manager, Digital & Market Insights, Regence
Marci Needham – VP, Strategic Insights & Category Management, Ventura Foods
Mark Rothwell – Vice President of Marketing, WPS Health Solutions
Matt Kischer – Insights Director, VICE Media
The international Alida Activate conferences will be held on the following dates:
UK: November 10, 2020
France: November 19, 2020
Asia: December 3, 2020
Australia & New Zealand: early February 2021
Registrations are now open for the Alida Activate UK conference with others to open soon. Come join us!
Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That’s why Alida created the world’s first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.