The latest round was led by Softbank Vision Fund 21, with existing investor, Sapphire Ventures, participation. The latest investment will be used to evolve Adverity’s predictive technology stack for marketers. It’s the third investment round in three years and comes 16 months after Adverity’s US$30 million Series C. In total, funding exceeds more than $165 million.
Adverity operates offices across Vienna, London and New York and has seen 120 per cent client uplift in the last 12 months. Customers include IKEA, Red Bull, Unilever, MediaCom and Vodafone. The company also boasts of a compound annual growth rate of 105 per cent over the past four years and a global team that has increased by 300 per cent since 2019.
The vendor’s approach is to integrate disparate data sources and deliver goal-orientated insights and predictive analytics out of the box for marketers. Among new features are ROI Advisor, allowing marketers to track performance without the need for third-party cookies.
The latest cash injection will support further product innovation aimed at providing forward-looking insights and detailed recommendations for the next best marketing steps, in addition to clear oversight of ROI.
