Acxiom Real Identity™ Recognized for Customer Identity Innovation

MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced that Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, has been selected as the winner of the “Best Overall MarTech Solution” award for its Acxiom Real Identity™ in the third annual MarTech Breakthrough Awards program.

Acxiom Real Identity will synchronize identity data used across the enterprise to allow brands to configure specific recognition rules, groups and global identifiers – unlocking easy-to-use functionality. By synthesizing and analyzing billions of customer transactions and interactions, both digitally and offline, Acxiom can empower brands to build and maintain first-party identity graphs to recognize real people and build deeper customer relationships across the full enterprise. Real Identity is foundational to Acxiom’s customer intelligence platform, a configurable suite of connected capabilities that bring together the martech and adtech ecosystems.

“Over the last twenty years, Acxiom has pioneered the customer engagement and marketing services landscape with identity solutions that enable relevant interactions between brands and their customers via privacy first practices,” said Chad Engelgau, CEO, Acxiom. “Acxiom Real Identity evolves with a brand’s business, helping them accurately identify and ethically connect with customers across every touchpoint. This 2020 MarTech Breakthrough Award is a fantastic validation of our ongoing innovation, hard work and success of not just Acxiom’s breakthrough technology, but also for our dedicated teams across the globe.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,750 nominations from over 15 different countries throughout the world.

“Data and identity are at the very core of brands looking to connect to their customers, and Acxiom is delivering a breakthrough solution to help marketers deliver engaging, impactful customer experiences across earned, owned, and paid media,” said James Johnson, Managing Director at MarTech Breakthrough. “We are thrilled to congratulate Acxiom for taking home the marquee ‘Best Overall MarTech Solution’ award in the 2020 MarTech Breakthrough Awards program.”

For more information about Acxiom’s identity solutions, please visit

About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit

About Acxiom
Acxiom provides data-driven solutions that enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit

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