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popneuro
25 posts
Conversations with TheCustomer: Matt Johnson & Prince Ghuman, founders of PopNeuro
Johnson and Ghuman are founders of "PopNeuro - a Neuromarketing Blog for the masses". You gotta love a website that opens with "A Neuroscientist and a Marketer Walk Into A Bar..."
The Irony of Irony’s Influence on Consumer Behavior
Irony has an uncanny allure. And as we’ll see, irony not only captures our attention, but it also drives our consumer behavior.
The Irony of Irony’s Influence on Consumer Behavior
Irony has an uncanny allure. And as we’ll see, irony not only captures our attention, but it also drives our consumer behavior.
The Danger of Digital Personalization in Consumer Psychology
It's worth questioning the superiority of having unabated access to a personalized sliver of the world. Is there a unique benefit to getting things that are not explicitly designed for us?
Cyber Monday, Countdown Timers, and the Neuroscience of Consumer Decision-Making
People have a natural propensity to act on urgency - the same applies when it comes to Cyber Monday deals; time is of the essence.
The Psychology of Attraction and Its Influence on Branding and Advertising
Whether it’s judging a company by its CEO or judging a brand by its choice of an advertising model, the psychology of attraction influences our consumer behavior more than we think.
The Psychology of New Year’s Resolutions
As Aristotle once said, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” As creatures of habit, our obsession comes from one root fact: our brains are lazy and thus, constantly looking for a shortcut to save finite energy.
What Hipsters Can Teach Us About Consumer Behavior
..what makes a brand a bland is duality: claiming simultaneously to be unique in product, groundbreaking in purpose, and singular in delivery, while slavishly obeying an identikit formula of business model, look and feel, and tone of voice.”
The Psychology Behind Classic Products
The mere exposure effect has a sibling on steroids that loves to bring the ante. NaS, short for New and Safe, takes simple classics and expands its legacies.
How Social Media Influences the Decline in Shared Consumer Experiences
What are the consequences of a frayed social fabric, and why is it so important to have shared experiences?